With Salon App, you can create “draft” campaigns ahead of time, just in case you need them. You have a mountain of experience, you just need to find a little time to draw on it. Often, your most important decisions are made in the gap just a few minutes before your next client arrives. Set a little time aside and make a plan.

It’s never too late 

For those of us who live and breathe our salons, we know that inevitably, many clients simply do not return. 

When all your and your team members’ efforts are spent delivering a high-quality product to clients that do show, there is often a sense of, frankly, apathy (“lost cause, oh well”) about the situation. In other words, few moves are taken toward bringing a lapsed client back into the fold.

But this doesn’t have to be the end of the story.

Welcome to part two, intrepid explorer, of our comprehensive guide to Salon App’s client relationship management system, which we like to call Relationship-based Salon Marketing. 

Here, we share how to communicate with your trusted clients while you’re deep into your professional relationship with them to Nurture them and build a lasting partnership.

Simply, Attract is part one of the three-part framework that is Relationship-based salon marketing. The core purpose of it is to help engage or reengage-a client through an exceptional interaction that is selective, specific and relevant. This helps to encourage clients back into your salon, creating repeat business and solidifying their loyalty to your brand.  

There are five key stages (plus a bonus stage) that make up Attract. The first two are all about attracting new clients to your salon.

In this article, we’ll explore the question of how to target your clients with a personalised approach. 

Salon Loyalty Reward Scheme:
Provide your best loved salon clients with an exceptional service that is thoughtful, fair to your team and guaranteed to build loyalty.

Are you working in a salon and looking for a way to track your performance, to better compete against your fellow team members, or create more repeat clients for yourself? 

Would you believe us if we told you there’s a magic formula to deliver increased revenue to your salon, month after month?

Motivating team members is generally considered to be challenging. We make excuses that people are motivated or inspired differently and that salon professionals are “creatives” and therefore will not always respond to traditional “sell more” mantras.