Mastering Hair Salon SEO: How to Rank Higher and Get More Bookings
• Written by Colin Shove
If you’ve heard the term SEO (search engine optimisation) and thought, “That sounds too technical for me” you’re not alone.
But here’s the truth: Hair Salon SEO is one of the most powerful ways to get new clients and you don’t need to understand all the technical jargon to benefit from it.
What Is Hair Salon SEO?
SEO is the process of improving your website so that Google understands what you offer and decides to show your site when someone searches for relevant terms.
For salons, good SEO means showing up when people search for:
- “hair salon near me”
- “best balayage in [town]”
- “where can I get a root tint”
It’s about making sure your website is clear, fast, helpful, and structured in a way that matches what people want to find.
Why Most Salon Websites Fail at SEO
Most salon websites fall short because they:
- Only include a few pages, usually home, about, and contact
- Lack detailed service or category pages
- Have no optimised headings, meta descriptions, or image tags
- Ignore important local keywords
- Forget about blog content or FAQs that keep the site fresh
Without these elements, Google has little reason to recommend your site over a competitor’s.
How Salon App Builds SEO-Ready Websites
At Salon App, we create custom-built websites designed specifically for hair salon SEO.
Our approach includes:
✅ SEO titles, meta descriptions, and custom URLs on every page
✅ Localised keywords used naturally throughout the content
✅ Fast-loading, well-optimised images with proper filenames and alt text
✅ Individual pages for every service, category, and team member
✅ Blog posts, FAQ sections, and client reviews, all structured to add value for search engines
On average, our salon websites launch with 40–100 pages, compared to the standard 1–5 most competitors have.
Let’s Talk About Growing Your Bookings
Our clients consistently rank on page one of Google, often in multiple positions, for competitive search terms like “hairdresser London”, “beauty salon Birmingham”, or “balayage Biggleswade”.
This isn’t luck.
It’s the result of following best practice, building proper SEO foundations, and structuring the website to match how people search.
If you’d like to explore how we can help you improve your hair salon SEO,
call us on +44 1273 074611 or book a call back for an informal conversation.
