How We Build High-Performing Salon Website Pages

(and What Happens Next)

Once you know that more (well-written) pages lead to better visibility on Google, the next question is: What exactly goes on those pages? And what do we do once they’re live?

This blog breaks down the behind-the-scenes of how we build high-performing salon websites – and how we turn good pages into great ones that keep working long after launch.

It Starts With Structure

We don’t treat a salon website as “just a brochure.” We treat it like your digital front desk – one that answers client questions, builds trust, and encourages booking 24/7.

That’s why we go way beyond a simple Services list. Every site we build includes:

✅ A page for every service category (e.g. Hair Colour, Massage, Facials)
✅ A page for every individual treatment (e.g. Balayage, BIAB Nails, LVL Lash Lift)
✅ A page for each team member, written in a friendly, client-focused tone
✅ Helpful pages like FAQs, Reviews, Contact Info, Online Booking
✅ Regularly updated blogs about trending services, aftercare, or client tips

The goal? To make sure every possible search query your ideal client types into Google has a page that matches.

What Goes On a Service Page?

Each service page is written with real people in mind – not just search engines. That means we include:

What the service is
Who it’s best for
What to expect during the treatment
How long it takes
Maintenance or aftercare advice
Pricing (if applicable)
A clear ‘Book Now’ button

So if someone Googles “What is BIAB nails?” or “Is a keratin treatment good for frizzy hair?”, your page can answer the question and offer the solution. It’s informative and designed to convert.

Then We Watch What’s Working

Once your site is live, we don’t walk away. We keep an eye on which pages are:

Getting the most views
Ranking well on Google
Being clicked from search results

When we see a page getting traction, we don’t just sit back – we build on it.

Here’s What We Do Next

Let’s say your “Balayage” page starts climbing the ranks and getting more visits. We’ll:

✅ Expand the content – Add FAQs, before/after photos, a section on aftercare, or stylist quotes
✅ Link to a blog post – Write a related article like “5 Things to Know Before You Book Balayage”
✅ Interlink pages – Point from the balayage page to your Colour Correction or Toner pages
✅ Refresh the page – Update content, add seasonal offers, or make tweaks that help rankings

This isn’t just about traffic – it’s about giving your future clients everything they need to feel confident and ready to book.

Why It Works

Google rewards pages that are:

Helpful
Relevant
Kept up to date

By actively improving your best-performing pages and surrounding them with related content (blogs, supporting pages, internal links), we send strong signals to Google that your site is:

✅ An authority
✅ Worth ranking
✅ Worth returning to

And all of this is done for you – no extra work on your end.

Building a successful salon website isn’t about having something that looks nice. It’s about creating something that works.

By building detailed, useful pages from the start – and then strengthening them over time – we help salon owners grow their visibility, attract more clients, and stay booked solid.