Salon Marketing Blog

The Salon Marketing blog is your go-to resource for expert tips on attracting new clients, increasing bookings, and growing your salon business. Discover proven strategies for salon websites, social media, email marketing, SEO, and more to help you get more clients and boost revenue.

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Posts

18 posts

Salon owner holding smartphone showing personalised appointment confirmation message, demonstrating the benefits of automated salon appointment reminders and confirmations with The Salon App.

Salon Appointment Confirmations vs. Reminders—And Why Personalisation Matters

Blog post image

Salon Marketing Strategy: The New Client Courtesy That Doubles Retention

Three stylish women in silk robes with towels on their heads and sunglasses, reading magazines in a chic salon setting, representing a relaxed yet strategic approach to salon rebooking.

Plug-and-Play Salon Marketing Campaign - The Soft Touch Rebooking Prompt

A woman in a Santa hat holding a fan of 100 Euro bills, representing profitable holiday salon bookings against a festive, glowing background.

Cash In On Christmas: Proven Strategies to Boost Your Salon’s Pre-Christmas Bookings

Two clients showcasing stunning hair transformations in a salon setting, emphasizing the power of high-quality client photos for social media engagement

Engaging Client Photos for Your Salon’s Social Media

Colin Shove, founder of The Salon App, presenting the T.R.I.P. method for salon marketing mastery and client relationship nurturing.

Salon Marketing Mastery: Nurturing Client Relationships Through Targeted Micro-Campaigns

"The Referrals Accelerator Framework" for salon businesses. He gestures with three fingers, emphasizing key points in a video from The Salon App. A deep blue background and branded text overlay reinforce the professional and engaging style.

The Salon Referrals Accelerator Framework

A happy salon client with her stylist, alongside a smartphone screen displaying a positive Google review and a salon’s response, highlighting the importance of engaging with client feedback.

Salon Google Reviews: Why Responding Boosts Bookings & Client Loyalty

A confident salon professional standing in a stylish salon, representing the ability to turn no-shows and cancellations into business opportunities.

Turning No Shows and Cancellations into Opportunities

An empty, stylish barber chair in a modern salon, symbolizing the debate on whether offering discounts and promotions benefits a salon’s long-term success.

Are offers ever a good idea?

A man wearing playful star-shaped glasses and blowing a party horn while holding a birthday cake with candles, symbolizing a fun and engaging birthday campaign for salon clients.

The Birthday Campaign

A hairstylist attending to a client in a warmly lit salon, representing client retention and frequent visits. The image highlights the importance of building strong client relationships for business growth.

The Client Frequency Accelerator

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