Google Domination for Salon Businesses

More Pages, More Power?

What if we told you the key to dominating your local salon market on Google isn’t a fancy ad budget or a magic trick – but lots and lots of web pages?

It might sound counterintuitive, but our experience building salon websites has shown that content volume (done right) can be a game-changer. We’ve built salon sites with dozens of pages (in some cases over 100!), and watched them climb to the top of local search results.

In this post, we’ll break down how and why this works, using real salon examples, and why it’s a uniquely powerful approach for salon businesses. (Don’t worry – we’ll keep it informal and fun while packing in useful info.)

Why Local Search Matters for Salons (By the Numbers)

Before diving into pages and content, let’s set the stage: local SEO (search engine optimization) is hugely important for any brick-and-mortar business, especially salons. Consider these stats:

Nearly half of all Google searches are local – people are constantly looking for services near them.
28% of local searches result in a purchase within 24 hours – they’re not just browsing, they’re booking.
97% of people learn more about local businesses online – not through word of mouth or window shopping.
49% of businesses say local organic search brings the best marketing ROI – better than ads or social media in many cases.

The takeaway: Lots of potential clients are searching online for salon services, and they’re ready to act. To “dominate” those local searches, your website needs to show up and stand out. This is where our content-heavy strategy comes in.

Typical Salon Website vs. Our Content-Rich Approach

Think about a typical salon’s website. Many small salons have a pretty minimal site – maybe around a dozen pages or even fewer. Often, a salon site will have a Home page, an About page, a Contact page, and a generic Services page that briefly lists the treatments offered. It’s simple, but not very substantial.

We do things very differently. Our approach for salon websites is to create a dedicated page for every service category, every specific treatment, each team member’s bio, and all the standard info pages. On top of that, we maintain a blog for additional content.

The result? Instead of ~10 pages, a hair salon site might have ~50 pages, and a hair and beauty salon site can easily top 100 pages of content!

For example:

The Vintage Avenue in Biggleswade has individual pages for dozens of specific treatments from Japanese Head Spa to Brazilian Wax to BIAB Nails, plus team bios and FAQs.
Merluza Hair & Beauty in Birmingham separates hair services (cuts, colouring, highlights) from beauty services (facials, waxing, lashes), with a page for each distinct offering.

By sheer count, our salon sites often have 3–5× more pages than the average salon website – each one targeting a specific keyword or client need.

Why does this matter? Because each page is an opportunity to show up on Google. Instead of one general Services page trying to rank for everything, we have dozens of highly-targeted pages that are each laser-focused on one topic. It’s like casting a wide net – you cover a lot more ground.

How Lots of Pages (and Quality Content) Boosts SEO

It’s not just about having a lot of pages – it’s about having a lot of useful, unique pages. Here’s how that boosts SEO:

Capture Long-Tail Searches People search very specifically. One person might Google “ombre hair colouring for brunettes Birmingham”, another might search “best men’s fade haircut Hall Green”. With a page for each service, we match those niche searches.
Build Topical Authority When Google sees your site covering everything from balayage to brow lamination in detail, it sees you as an expert. That means better rankings across the board.
Internal Linking Boosts Site Strength Each page links naturally to related content. For example, a Hair Colour page might link to Balayage, Colour Correction, and a blog on how to look after coloured hair. This helps Google understand how your content fits together and spreads ranking power across your site.
Better User Experience = Better SEO Our pages explain the service, who it’s for, how long it takes, how to maintain results – the works. Visitors stay longer, find what they need, and are more likely to book. That’s exactly what Google wants.

In short: quality + quantity = results.

Continuous Improvement: Expanding Pages That Work

We don’t just launch a site and walk away. When a page starts performing well – say “BIAB Nails” – we go back and:

Add even more detail (FAQs, who it’s for, how to prep or maintain results)
Write a related blog post (like “Why BIAB is better than gel polish”)
Link them together to reinforce authority and help users explore

This kind of attention turns a good page into a great one – and signals to Google that the content is fresh, relevant, and useful.

Real Results: What Local Domination Looks Like

So how does this work in the real world?

The Vintage Avenue consistently ranks top in Biggleswade for searches like “beauty salon Biggleswade”, “lash lift Biggleswade”, and more.

**Merluza Hair & Beauty **shows up across Birmingham for services like balayage, LVL lashes, facials, waxing, and more – often beating larger salons with bigger budgets.

Honey’s Hair and Beauty in Taunton is pushing ahead of top competitors like Combers and Vital thanks to its massive, service-led content structure.

Simon Warwick Salons ranks top for luxury colour services in Maida Vale, with multiple pages pulling in traffic for everything from Great Lengths extensions to Keratin smoothing.

And it’s not just rankings, it’s bookings. With clear “Book Now” buttons and helpful, trust-building content, clients don’t just land on the site. They take action.

Why This Strategy Is Unique – and Built for Salons

Most salons don’t do this. They’re busy, understaffed, or simply don’t have the headspace. And we get it.

That’s why this strategy works so well – it’s still relatively rare, especially in smaller towns or suburbs. When your site has 10x the content of your nearest competitor, Google notices. So do your clients.

Even better, it fits the salon business perfectly. You don’t sell one product – you offer dozens of treatments. Each one is a chance to reach a different client. Each one deserves its own page.

And when your content answers every question before a client even calls, you build trust, confidence, and loyalty – before they’ve even booked.

If your salon website is slim on pages and light on detail, it’s probably invisible in local search.

But with the right strategy – lots of useful, relevant pages, tailored to what people are actually searching for – you don’t just show up. You dominate.

And when your website does the heavy lifting, you get more visibility, more bookings, and more breathing space without lifting a finger.