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Welcome to the Salon App blog.

We will include posts covering anything to simplify elevating your salon business to new extraordinary levels. We will break down and simplify processes proven to save you time and money, inspire your team and increase your revenue.

Happy Woman
Salon App Blog
Colin Shove, CEO of The Salon App
Sell More Retail

Sell more retail, Give your clients the aftercare they deserve and make more money.

Continue reading 'Sell More Retail'

16 September 2021

Smiling, Happy Woman
Salon App Blog
Colin Shove, CEO of The Salon App
Rebooking – Why Bother?

Your team member with the highest re-booking rate averages 56% more in revenue than the combined average of the remaining members of their team.

Continue reading 'Rebooking – Why Bother?'

4 August 2021

Person booking online
Salon App Blog
Colin Shove, CEO of The Salon App
The Benefits of Online Booking

Taking bookings online is definitely the right way to go. From giving owners more clarity over their cash flow, to improving rebooking rates for individual team members, there are a lot of benefits to enabling your clients to book appointments online. Salon App even has a solution to the problem of booking cancellations, too.

Continue reading 'The Benefits of Online Booking'

25 July 2021

Woman
Salon App Blog
Colin Shove, CEO of The Salon App
Contingency – Relationship-Based Salon Marketing

With Salon App, you can create “draft” campaigns ahead of time, just in case you need them. You have a mountain of experience, you just need to find a little time to draw on it. Often, your most important decisions are made in the gap just a few minutes before your next client arrives. Set a little time aside and make a plan.

Continue reading 'Contingency – Relationship-Based Salon Marketing'

18 July 2021

Woman waving
Salon App Blog
Colin Shove, CEO of The Salon App
Reconnect – Relationship-Based Salon Marketing

It’s never too late For those of us who live and breathe our salons, we know that inevitably, many clients simply do not return. When all your and your team members’ efforts are spent delivering a high-quality product to clients that do show, there is often a sense of, frankly, apathy (“lost cause, oh well”) about the situation. In other words, few moves are taken toward bringing a lapsed client back into the fold.But this doesn’t have to be the end of the story.

Continue reading 'Reconnect – Relationship-Based Salon Marketing'

9 July 2021

Happy Client
Salon App Blog
Colin Shove, CEO of The Salon App
Nurture – Relationship-Based Salon Marketing

Welcome to part two, intrepid explorer, of our comprehensive guide to Salon App’s client relationship management system, which we like to call Relationship-based Salon Marketing. Here, we share how to communicate with your trusted clients while you’re deep into your professional relationship with them to Nurture them and build a lasting partnership.

Continue reading 'Nurture – Relationship-Based Salon Marketing'

1 July 2021

Women rating her expeirience
Salon App Blog
Colin Shove, CEO of The Salon App
Attract – Relationship-Based Salon Marketing

Simply, Attract is part one of the three-part framework that is Relationship-based salon marketing. The core purpose of it is to help engage or reengage-a client through an exceptional interaction that is selective, specific and relevant. This helps to encourage clients back into your salon, creating repeat business and solidifying their loyalty to your brand. There are five key stages (plus a bonus stage) that make up Attract. The first two are all about attracting new clients to your salon.

Continue reading 'Attract – Relationship-Based Salon Marketing'

24 June 2021

Woman reading welcoming text message on phone
Salon App Blog
Colin Shove, CEO of The Salon App
How to create marketing campaigns that get better results

In this article, we’ll explore the question of how to target your clients with a personalised approach.

Continue reading 'How to create marketing campaigns that get better results'

19 June 2021

Woman holding a reward
Salon App Blog
Colin Shove, CEO of The Salon App
Create a Brilliant Salon Reward Scheme

Salon Loyalty Reward Scheme: Provide your best loved salon clients with an exceptional service that is thoughtful, fair to your team and guaranteed to build loyalty.

Continue reading 'Create a Brilliant Salon Reward Scheme'

12 June 2021

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Our blog direct to your inbox once a week

We will include posts covering anything to simplify elevating your salon business to new extraordinary levels. We will break down and simplify processes proven to save you time and money, inspire your team and increase your revenue.