The Salon App Blog.

Bring Christmas Forward

How to maximise your revenue in the lead up to this Christmas? The Salon App salon software will generate smart marketing campaigns proven to encourage your clients to bring Christmas bookings forward. Increasing revenue in November and freeing up time in those all important weeks running up to the festive season.

Have a Record Breaking November!

It is a well known fact of the business that the two weeks before Christmas are the busiest two weeks in a salon’s year.

Sell More Retail

Sell more retail, Give your clients the aftercare they deserve and make more money.

Rebooking – Why Bother?

Your team member with the highest re-booking rate averages 56% more in revenue than the combined average of the remaining members of their team.

The Benefits of Online Booking

Taking bookings online is definitely the right way to go. From giving owners more clarity over their cash flow, to improving rebooking rates for individual team members, there are a lot of benefits to enabling your clients to book appointments online. Salon App even has a solution to the problem of booking cancellations, too.

Contingency – Relationship-Based Salon Marketing

With Salon App, you can create “draft” campaigns ahead of time, just in case you need them. You have a mountain of experience, you just need to find a little time to draw on it. Often, your most important decisions are made in the gap just a few minutes before your next client arrives. Set a little time aside and make a plan.

Reconnect – Relationship-Based Salon Marketing

It’s never too late For those of us who live and breathe our salons, we know that inevitably, many clients simply do not return. When all your and your team members’ efforts are spent delivering a high-quality product to clients that do show, there is often a sense of, frankly, apathy (“lost cause, oh well”) about the situation. In other words, few moves are taken toward bringing a lapsed client back into the fold.But this doesn’t have to be the end of the story.

Nurture – Relationship-Based Salon Marketing

Welcome to part two, intrepid explorer, of our comprehensive guide to Salon App’s client relationship management system, which we like to call Relationship-based Salon Marketing. Here, we share how to communicate with your trusted clients while you’re deep into your professional relationship with them to Nurture them and build a lasting partnership.

Attract – Relationship-Based Salon Marketing

Simply, Attract is part one of the three-part framework that is Relationship-based salon marketing. The core purpose of it is to help engage or reengage-a client through an exceptional interaction that is selective, specific and relevant. This helps to encourage clients back into your salon, creating repeat business and solidifying their loyalty to your brand. There are five key stages (plus a bonus stage) that make up Attract. The first two are all about attracting new clients to your salon.