The Hidden Questions Every Salon Client Wants Answered on Your Website
• Written by Colin Shove
When someone visits your salon website, they already have questions in their mind. If your site doesn’t answer them quickly and clearly, they leave. The secret to better bookings is anticipating what clients want to know before they even ask.
The Questions Clients Ask Themselves
- How much does it cost?
- What exactly does the treatment involve?
- How long will it take?
- What results can I expect?
- Who will be doing it, and are they qualified?
If your site doesn’t answer these, visitors won’t feel confident enough to book.
An Example in Action
Imagine someone searching for “Brazilian blow dry [town].” They find your site, but your service page just says “Hair smoothing treatment available.” That’s vague. No pricing, no benefits, no detail. Compare that to another site with a dedicated page showing before-and-after photos, pricing options, and FAQs. Which salon will they choose?
Building Confidence Through Clarity
The more questions you answer, the fewer doubts clients have. When doubts disappear, trust grows. And trust is what turns a visitor into a paying client.
How to Add the Right Content
Create dedicated pages for each treatment. Add pricing, clear descriptions, photos of real results, and FAQs. Think of your website as a silent consultation answering everything a client needs to know before they hit “Book Now.”
