Repurpose One Google Review to Work Harder Across Your Website
• Written by Colin Shove
Most of us know the value of a good Google review. It helps to build trust with potential clients and shows the quality of your work. But many salons only use these reviews in one place, often on a homepage or a reviews page. That is helpful, but it only gives Google one place to connect that review with your website. What if you could take that same review and make it work much harder across your whole site?
The truth is, you can. By repurposing your reviews and placing them on different pages, you can strengthen your website in many areas. This does not mean copying and pasting reviews randomly. It means placing them in relevant places where they make sense for your clients and also for Google.
Why a single review on one page is not enough
When you add a review to your homepage, it adds authority to that page. Google will see it as a strong piece of content. That is good for search results and good for potential clients who read it. But the benefit stops there. All the other pages on your website, such as service pages or team pages, are left without that extra layer of proof.
If you stop at just one placement, you are only giving yourself a fraction of the benefit that review could bring.
How repurposing works
Let’s say a client leaves you a glowing review about their new hair colour. They mention how much they love the shade, how long it lasted, and how professional the stylist was. If you add that review only to your homepage or reviews page, it is useful but limited.
Now imagine you also place that same review on all of your colouring service pages. You might have a page for highlights, another for balayage, one for root touch ups, and another for glossing. Each of those pages can now feature that same review because it is relevant to every colouring service.
If the review mentions the stylist by name, you can also add it to that team member’s profile page. If it talks about the product used, you could place it on the product information page too. You might even include it in a blog article that discusses colour care at home.
This way the same single review is now helping to strengthen five or six different pages across your website.
Why this matters for Google
Google does not just look at your homepage. It looks at every page on your site. Each page has the chance to rank in search results, especially service pages that match what clients are searching for. By spreading your reviews across multiple relevant pages, you are giving each page more authority.
For example, if someone searches “highlights in Taunton,” your highlights page has a better chance of showing up if it contains a strong client review about colour services. The same applies for other services, for team members, and even for blogs.
Why this matters for clients
This approach is not only about pleasing Google. It is also about building trust with clients at the right time. Imagine a client lands on your balayage page. They are thinking about booking but are not sure. Right there on the page they read a real review from another happy client who had a colour service with you. That can be the final push they need to book.
When reviews appear in the right place, they feel more powerful and personal.
How reviews influence ChatGPT results
It is not only Google that looks at reviews today. ChatGPT and other AI search tools are also starting to pull in local business information. When someone asks for the best hair salon in your town, these tools look at both your website and the number of Google reviews you have.
A high quantity of five star reviews tells the system that your business is trusted and popular. If those reviews are also visible across your website, the connection is even stronger. This means your salon is more likely to be recommended by ChatGPT when people search for local services.
This matters because AI search is growing fast. More people are asking ChatGPT for recommendations rather than typing into Google. If your salon is not set up with strong reviews in the right places, you risk being left out of these new search results. By repurposing your reviews across your site, you are preparing for the way people are already searching today.
Making your reviews work harder
The key idea is simple. One review does not have to live in just one place. It can be repurposed and reused across your website wherever it makes sense. This does not look repetitive. Instead it looks smart and supportive because each review is tied to the right subject.
So next time you receive a great Google review, do not limit it to one page. Think about which services, team members, products, or blogs it connects with and place it there too. Over time you will build a stronger website, with more trust for clients and more authority in search results.
In short, one Google review can work ten times harder for you if you let it.
