Why High-Performing Salon Websites Leave 5-Page Sites Behind

If you’ve ever been offered a “5-page website package” for your salon, you’re not alone. Many web designers and agencies promote these stripped-back sites as the ideal option for small businesses. They’re quick to deliver, affordable, and give you a basic online presence.

But here’s the problem: if your goal is to attract new clients and grow your salon, a 5-page site is almost always a false economy. High-performing salon websites are built very differently – and the difference directly impacts how many clients walk through your door.

Why Google Cares About Page Focus

Google doesn’t rank websites as a whole – it ranks individual pages. Each page should focus on one clear topic or keyword cluster. For example, a page dedicated to “Balayage in Taunton” has a far stronger chance of ranking than a general “Services” page that briefly mentions balayage alongside ten other treatments.

By spreading yourself too thin, you dilute your relevance. A 5-page site often tries to cover everything at once, and in doing so, ends up ranking for very little.

What a 5-Page Site Looks Like

Most entry-level packages include:

Home
About
Services
Gallery
Contact

It’s a tidy brochure, but it doesn’t create much visibility in search. Think of it like a business card – useful for someone who already knows you exist, but not great at helping new people discover you.

The Drawbacks of a 5-Page Site

Limited keyword coverage – you can’t target all the services and treatments clients actually search for.
Weak local SEO – you miss out on searches like “Beauty salon in Weymouth” or “Balayage East Grinstead” because you don’t have dedicated pages.
Low authority – fewer pages means fewer chances to appear in search results.
Missed opportunities – even if the site looks stylish, it won’t maximise enquiries.

For a salon that wants to be found online, it’s a frustrating cap on growth.

What High-Performing Salon Websites Do Differently

A high-performing salon website looks beyond the bare minimum. It’s structured so each service and each location has a dedicated, optimised page. This allows you to:

Rank for more keywords – “balayage,” “highlights,” “bridal hair,” “lash extensions,” etc.
Win local searches – target nearby towns with specific service + location pages.
Showcase authority – blogs, FAQs, and testimonials all signal trust to clients and Google.
Convert more visitors – clients land on the exact page that matches their search.

Example Structure of a High-Performing Salon Website

Instead of one “Services” page, imagine this:

Haircuts & Restyling
Colouring → Balayage, Highlights, Root Tint, Colour Correction
Styling → Blow Dry, Bridal/Occasion Hair
Treatments → Keratin Smoothing, Conditioning Treatments
Beauty → Facials, Massage, Nails, Waxing & Brows, Lashes

Alongside this, you’d add location pages (e.g. “Hairdresser in Taunton”) and supporting content such as blogs, FAQs, and a portfolio gallery.

The result? Each page acts as its own little magnet, attracting clients searching for exactly what you offer.

Why This Matters for You

A high-performing website isn’t about having “more pages for the sake of it.” It’s about having the right pages that line up with how people search. Clients don’t Google “services” – they Google “balayage near me” or “massage in Hall Green.”

By matching your site structure to real search behaviour, you give yourself a much bigger footprint online – and that means more calls, more bookings, and more loyal clients.

A 5-page website might suit a salon that simply wants a digital business card. But if you want growth, new clients, and better visibility, it’s not enough. High-performing salon websites dedicate space to each service and location, giving you the best chance to be found online.

Your salon deserves more than a placeholder website. It deserves a site that works as hard as you do.