The Hidden Cost of Out-of-Date Prices on Your Website
• Written by Colin Shove
When your prices change in the salon but stay the same online, it creates confusion and damages trust. A client who sees £45 online but hears £55 at the desk feels misled even if it’s an honest mistake.
Why Accuracy Matters
Your website is often the first place clients check before booking. If the information is wrong, it reflects poorly on your professionalism. Clients want clarity, not surprises.
An All-Too-Common Scenario
A client books a colour service online. They checked your prices in advance, but when they arrive, the real cost is higher. Instead of feeling excited for their appointment, they feel frustrated. They may not complain, but they may not come back.
The Simple Fix
Keep your site up to date. With a managed website, price changes are updated quickly, ensuring clients always see accurate information. No awkward conversations. No damaged trust. Just confidence and clarity.
