Two-Way Texting: Why “Conversations” Is the Upgrade You Have Been Waiting For

One-way texts push info. Two-way texts create bookings, protect reviews, and build loyalty. Salon App Conversations gives you a reply-friendly number, a central inbox, and fair pricing at 1 credit per conversation with each conversation valid for 24 hours from the first message.
Quick next step: Want it on your account? Reply “Conversations” and we’ll set you up.

From broadcast to back-and-forth and why it matters

One-way SMS is a noticeboard. It tells people things and hopes they act. Two-way SMS removes the hoops. A client asks a quick question, you answer, the booking gets confirmed no links, no hunting, no fuss.

Real salon moments you’ll recognise:

Frictionless booking:
“Any slots Thursday after 5?”
“James at 5.30 or Jade at 6.00 which works?”
Client picks, you confirm, time filled in under a minute.
Tiny issues, quick saves:
“Fringe is a touch short is any chance of a tidy?”
“Of course, pop in for a complimentary tweak.”
Refund avoided, trust strengthened.
Live timetable control:
“Roadworks I’ll be 10 late.”
“No problem, we’ll shift you to 3.40.”
The day keeps its shape.
Aftercare that sells without selling:
Client replies to your check-in asking which is the best mask. Stylist gives a simple routine and suggests the right mask. Add-on booked, retail sold, client cared for.

Two-way isn’t “more messages.” It’s fewer blockers between a client and the outcome they want.

Why alphanumeric “From IDs” are stalling and what fixes it

Texts still showing as YOUR SALON (an alphanumeric sender) rather than a number, will probably experience some dips in delivery. Networks have tightened filters to fight spoofing. Alpha tags are viewed as more risky so some traffic gets throttled or filtered, and delivery receipts can be patchy.

The fix: move to a dedicated, reply-enabled number.

Higher trust with carriers a stable identity that supports replies and standard opt-outs looks healthy, so it gets through more reliably.
Clear compliance trail STOP works as it should, and that protects your sender reputation.
Better analytics accurate receipts and response tracking mean you can actually improve what you send.
Natural client experience one continuous chat thread on the client’s phone. It feels like texting a trusted contact, because it is.

Meet Conversations. One inbox for every client text

Conversations in Salon App brings all reply-enabled messages into a clean, central inbox. Anyone on your team can pick up a thread, keep tone consistent, and move a client to a decision quickly without anything living on a personal phone.

Conversation window: Each conversation is valid for 24 hours from the first message. A client can send ten messages in that window and it still counts as a single conversation.
Simple pricing: 1 inbound credit per conversation (not per inbound message) built to reward helpful back-and-forth rather than punish it.

What’s live today

Reliable, reply-enabled SMS with a dedicated number.
Threaded chats attached to client profiles.
Conversation-based billing with a 24-hour window.

What’s planned and what isn’t

Coming Soon: Smart templates quick-reply snippets for common questions like prices, parking, aftercare, and cancellation policy. These will help your team move faster without sounding robotic.
Coming Soon: Auto Confirm Clients can repy yes, Y or even a 👍🏻 to say they are coming or let you know they need to change and the booking status in Salon App will update. You'll be able to acitvate this option with a simple toggle.

The value story — where the ROI shows up

Fewer no-shows a two-line exchange often rescues a wobbly appointment.
Higher rebooking “Shall I pop you in six weeks?” works better inside a chat than at the end of a long link trail.
Better utilisation last-minute gaps get offered to warm clients who already like you.
More retail, naturally aftercare questions become clear recommendations, not pushy pitches.

Because you’re paying per conversation, not per message, you’re free to keep chats short, clear, and human without watching a meter.

Five copy-and-use messages

Check-in after colour: “How’s the shade settling today? Want me to book a 6-week gloss to keep it fresh?”
Travel heads-up: “Roadworks today if timings look tight, text me and we’ll shuffle.”
Patch test reminder: “Patch test due before Friday can you pop in Wed after 5 or Thu lunch?”
Soft retention save: “Noticed you skipped your usual trim fancy a quick tidy this week? Weds 4.45 is free.”
Aftercare nudge: “Keratin’s at its sweet spot want me to set a 12-week smoothing check-in?”

Short, helpful, and easy to reply to and that’s the point.

Pricing and setup

Get your dedicated number we can supply and activate it for you. (We’ll provision and configure it.)

£40 per year for the number.
We’ll include 500 text credits worth £39.95 with your order.
Standard opt-outs enabled and a simple setup handled for you.

From there, start sending reply-enabled reminders, check-ins, aftercare notes, and availability nudges the everyday messages that make the biggest difference.

Compliance made simple

Consent send to clients who’ve opted in to SMS.
Clear opt-out include “Reply STOP to opt out” on first contact and where sensible after.
Data minimisation keep chats relevant to service and support.
GDPR clients can request access or deletion; your Salon App data tools help you action that.
Sensitive content avoid medical claims and anything that belongs in private clinical channels.

Leadership view — why owners love this

Visibility one shared inbox means you can see response times and outcomes without micromanaging.
Consistency a single tone of voice across the team, even on a busy Saturday.
Coaching real examples to train from: what turned a question into a booking, what defused a complaint, what phrasing landed.

Most salons don’t suffer a demand problem, they suffer a flow problem tiny frictions that waste minutes and goodwill. Two-way texting oils the system.

What to do next

Order your dedicated number we’ll provision, activate, and include 500 credits worth £39.95.
Switch your key messages to reply-enabled reminders, quick check-ins, aftercare, and availability nudges.
Work from the central inbox nothing slips, everyone can help.
Watch the real wins rebookings secured, gaps filled, no-shows averted, products recommended.

Ready to try it? Reply “Conversations” and we’ll enable it on your account.