Salon Marketing Strategy: The New Client Courtesy That Doubles Retention

Why First-Time Clients Are Harder to Retain

We often focus on attracting new clients, but keeping them coming back is a bigger challenge. Did you know that rebooking rates for first-time salon clients are typically less than half that of established clients?

The reason is simple: new clients haven’t yet built a strong relationship with your salon or team member. If you don’t nurture that connection early, they may not return—no matter how great their first appointment was.

That’s why a proven salon marketing strategy like The New Client Courtesy can make all the difference.

The New Client Courtesy: A Simple Yet Powerful Salon Retention Strategy

Unlike traditional salon marketing campaigns, this follow-up message has:

✔ No Sales Pitch – It’s a courtesy check-in, not a rebooking request.
✔ Personalisation – Introduces the client to their stylist by name.
✔ Direct Contact Details – Encourages communication for a stronger bond.
✔ Reassurance & Warmth – Positions your salon as caring and professional.

No discount offers. No pushy calls to action. Just pure client care. And it works.

Why This Salon Marketing Campaign Works

💡 First-time clients feel valued. A small touchpoint reassures them they’ve made the right choice.
💡 It builds salon client loyalty. You’re not just another salon—you’re their trusted expert.
💡 It increases salon rebooking rates. A nurtured relationship makes a second visit more likely.

✅ Result: More loyal clients, higher retention, and a stronger salon brand.

Case Study: How Michael Todd Hairdressing Used This Salon Retention Strategy to Double Rebookings

Rebekah Todd, owner of Michael Todd Hairdressing in East Grinstead, swears by The New Client Courtesy:

**"I have been using this wonderfully simple tool for some time and routinely experience a 46% response rate. Since implementing this strategy, our new client retention has doubled.

What I love is that every new client receives a very personal and ‘non-salesy’ message, making my team look extremely attentive, my company very professional, and it happens automatically every day without me having to give it a thought."**

By adding this simple salon client follow-up to their daily routine, Michael Todd Hairdressing increased new client retention without offering discounts or sales promotions.

How to Set Up The New Client Courtesy in The Salon App

🎥 Watch the Step-by-Step Video on how to:
✅ Create & Save the Email & Text Templates
✅ Set Up the Client Audience Filter (First Visit = 1)
✅ Automate the Follow-Up

Once set up, this salon automation marketing tool will run daily, ensuring every new client receives a personal follow-up without extra work.

Ready-to-Use Email & SMS Templates for Salon Client Retention

📧 Salon Client Follow-Up Email (Option 1)

Subject: Thank You for Visiting [Salon Name]

Hi [Client First Name],

It was a pleasure having you in the salon today! I hope you’re happy with your hair/beauty treatment. If you have any questions or need anything before your next visit, feel free to reach out.

Your stylist/therapist was [Team Member Name], and you can contact us anytime at [Salon Phone Number]. Our opening hours are [Opening Hours], and we’re always here to help.

Looking forward to welcoming you back!

Warm wishes,
[Salon Name]

📧 Salon Client Follow-Up Email (Option 2)

Subject: A Quick Check-In After Your Visit

Hi [Client First Name],

Just a quick note to say thank you for visiting [Salon Name] today! It was lovely to have you in, and we hope you enjoyed your experience.

Your stylist/therapist, [Team Member Name], wanted to let you know that if you have any questions about your hair/beauty treatment, you can always reach us at [Salon Phone Number].

No need to reply—we just wanted to say hello and let you know we’re here if you need us!

Best,
[Salon Name]

📱 SMS Templates for Salon Client Retention (Under 300 Characters)

Option 1:

Hi [Client First Name], it was great seeing you today at [Salon Name]! If you have any questions before your next visit, feel free to call us at [Salon Phone Number]. Looking forward to seeing you again!

Option 2:

Thanks for visiting [Salon Name], [Client First Name]! Your stylist/therapist was [Team Member Name]. If you need anything, call us at [Salon Phone Number]. Hope to see you again soon!

Who Should Receive This Salon Marketing Follow-Up?

🎯 Target Audience: Clients with a lifetime visit count of 1 and first booking completed today.

Boost Your Salon Client Retention with This Simple Marketing Strategy

💡 This campaign is quick to set up and can have a big impact on client retention. If you’re using The Salon App, you can automate it in minutes and let it run every day!

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