Plug-and-Play Salon Marketing Campaign - The Soft Touch Rebooking Prompt
• Written by Colin Shove
How often does this happen? A client arrives for their appointment, sits down, and the first thing they say is:
"I’ve been meaning to book for ages, but I’ve just been so busy!"
It’s not that they don’t want to come in—they love their treatments. But life gets in the way, and before they know it, weeks (or even months) have passed.
This is exactly why The Soft Touch Rebooking Prompt works so well.
A gentle, well-timed reminder helps clients stay on track with their treatments, ensuring they always look and feel their best while keeping your salon’s schedule consistently busy.
What is The Soft Touch Rebooking Prompt?
This simple, automated campaign sends a warm, friendly message around 49 days (7 weeks) after a client’s last visit.
It’s not about pushing sales—it’s a polite, thoughtful nudge that reminds them they’re due for their next appointment and that your diary fills up fast.
Why It Works So Well
Salons running The Soft Touch Rebooking Prompt see over 65% of clients rebook within 14 days.
Why? Because it:
✔️ Feels Personal – The message is warm, professional, and client-focused.
✔️ Creates Gentle Urgency – Encourages action without pressure.
✔️ Keeps Their Experience Seamless – No last-minute panic trying to find availability.
Whether it’s a hair colour refresh, a skin treatment, a massage, or a lash top-up, this prompt keeps clients on track with their self-care routine and strengthens their relationship with your salon.
👉 Watch the step-by-step video tutorial on how to set up and run this campaign. HERE
Making It Even More Effective
- Keep it personal – Make it sound like a natural check-in, not a generic sales message.
- Mention how busy you get – A light reminder that appointments fill up encourages quicker action.
- Use automation – So you’re consistently reaching out without extra work for your team.
What This Means for Your Salon
By using The Soft Touch Rebooking Prompt, you create a steady flow of returning clients without offering discounts or chasing bookings manually.
It’s effortless, relationship-focused, and proven to work.
📹 Want to see exactly how to implement this? Watch the tutorial video now.
Because when clients feel cared for, they don’t just rebook—they stay loyal for years to come.
