By Colin Shove

why Salon Google Reviews transform your reputation & how to get them.

71% of people say they feel more comfortable using a business with positive reviews

A good number of positive Google reviews will enable you to push your hair and beauty business’s reputation to a new level. Nearly 90% of potential clients say they trust them as much as a personal recommendation. 

 

 

Because it’s only the minority of hair and beauty salons that proactively use Google Reviews you can often make quick progress when you start to collect a good number of positive salon reviews.

 

 

Setting up a Google business profile is free and simple to maintain. 

 

A positive Google review is social proof that clients love coming to your hair and beauty salon and enjoy what you do. It shows that your clients are prepared to take the time to give you positive feedback on your service and skills. They trust you.

Here is why Positive Salon Google reviews are valuable

Google reviews will enhance your local SEO (search engine optimisation) ranking so your website will appear before your competitors when potential clients are searching for hair and beauty salons in your area.

 

They provide social proof and trust that your hair and beauty salon is well thought of and respected.

 

You get up-to-date feedback on what your clients really think about you.

 

They can increase team morale by providing your team with positive feedback from their clients.

 

More traffic will be driven to your salon website.



Maximise the number of positive Google reviews you can get by using the Salon App resources

Here’s how to increase the number of Salon Google reviews you receive

Make it easy for your clients to leave a Salon Review

 

Create a campaign in your salon software and salon app which automatically sends an email or text to your clients asking them for a positive Google review and including the link to your Google profile.

 

Add a Google review plug-in on your website, showing current reviews and giving your clients the opportunity to add new ones.

 

Start a conversation with your clients about Google Reviews and ask them to give you one. 

 

Be responsive and engage with feedback. 

 

Once you have claimed your Google profile you will be notified each time a client leaves a review, aim to respond to all reviews within 24 hours.