Know your numbers, plans, and growing your salon client base

• Written by Colin Shove

Know your numbers, plans, and growing your salon client base

To run a successful salon business you’ll need to know your numbers.

Yet, it's not unusual for team members to want more without knowing exactly how much, and much less have a plan to achieve it. Simplicity leads to success.

Numbers: More Than Just Digits

Think of numbers like a magic formula. Just as 2 and 2 always make 4, certain actions lead to predictable outcomes. Imagine someone aiming for good health. If they exercise daily and control their calories, they'll reach a healthy weight. It's a process, and the journey matters as much as the destination. In other words, enjoy the ride.

Building Your Client Base: The Formula

Building a flourishing client base follows the same logic. Imagine you serve 20 clients each week, and 3 of them are new. If you retain half of these new clients, in a year, you’l be fully booked. But, before you start, you need to know how many clients you have now and the rate at which you're adding new ones. How much is your client base growing every month?

The Salon App

Our all-in-one booking, management, and marketing software platform automatically captures and stores your salon's data, ready for you on demand. Now, the answers you need are just a click away. Know your current client count, set your growth goal, and calculate precisely how long it will take to achieve.

If you want to know more book a demo.

Written by Colin Shove


Subscribe to The Salon App blog

Salon Success Score

Find out your Salon Success Score now!

Learn practical tips to increase profits, keep your clients happy, and make your salon stand out.