A Comprehensive Salon Guide to Optimising Your Google Business Profile

In today’s digital age, having a polished online presence is just as crucial as the impeccable services you offer in your salon.

Your Google Business Profile is one of the most crucial (and free) online tools to enhance your web presence. Searches like "Salon Near Me" and "Best Waxing in Birmingham" have increased by more than 200% in the last two years. Google will prioritise a Google Business Profile in response to these searches and more than half of all GBP visits result in a website visit.

In this guide we discuss how you optimise it to not just exist online but to shine, get more website visitors and attract more clients.

Claim and Verify Your Listing

First things first, claim your salon’s listing. If you haven’t done this yet, it’s like having a needle in a haystack. Verification gives you the credibility and control to manage your profile effectively.

Get Your Salon’s NAP Details right.

Consistency is key, especially when it comes to your Name, Address, and Phone number (NAP). Ensure these details are accurate and identical across the web to boost your local SEO, making it easier for clients to find you. This includes your website and all of your social profiles.

Showcase Your Services

Your GBP allows you to list your services in detail. Don’t just say you’re a salon; specify that you offer balayage, precision cuts, or bridal makeup. Detailed listings help potential clients understand exactly what you offer and improve your search relevance. Use descriptions like expert and specialist to set yourself apart from more “generalist” entries.

Photos: A Must

Visuals speak louder than words in our industry. Regularly update your GBP with high-quality images of your work, salon interior, and happy clients (with their consent). This not only showcases your talent but also makes your profile more engaging and trustworthy.

Collect and Respond to Reviews

Reviews are the digital word-of-mouth. Encourage your satisfied clients to leave a positive 5* review and take the time to respond to all reviews, good or bad. This interaction shows you value customer feedback and helps to manage your salon’s reputation.

Utilise the Q&A Feature

GBP’s Q&A feature can be a great opportunity to engage with potential clients. Monitor and answer questions promptly. It’s also a smart move to populate this section with FAQs about your salon services, hours, and safety protocols, especially in these times.

Post Updates and Offers

Keep your profile fresh with regular posts about your latest services, offers, or events. This not only keeps your clients informed but also signals to Google that your business is active, which can help improve your visibility in local searches.

Optimise for Mobile

With most clients likely searching for your services on their phones, make sure your GBP looks just as stunning on mobile. Quick load times, easy navigation, and mobile-friendly images will enhance the user experience.

Measure and Adapt

Google provides insights on how clients find and interact with your listing. Use this data to understand what works, what doesn’t, and adjust your strategy accordingly.

Include Your Booking Link:

If you’re not displaying your online booking, you’re missing out on a convenient way for clients to book appointments directly from your profile. This feature will significantly increase bookings and client satisfaction.

Optimising your Google Business Profile is like giving your salon a digital makeover. It’s about making your business as attractive and accessible online as it is in person. With these tips, you’re not just waiting for clients to walk through your door; you’re actively inviting them in from the vast digital landscape.

Start today, and watch your salon’s online presence flourish, attracting more clients and making your mark locally. Remember, in the world of beauty and hairdressing, your digital first impression can be just as important as the real-life one. Make it count!

The Salon App is booking, management and marketing software. We specialise in working with salon businesses only, ensuring that we help our clients to attract, retain and win back clients while removing the guesswork from day to day management and marketing. To find out more book a demo here

Thanks for stopping by, I wish you amazing success.