How to Get More 5-Star Google Reviews

Google Reviews come from two types of people: those who think you are great and those who, unfortunately, do not.

This leaves out a vast majority of your clientele – who are really very happy but not leaving reviews unprompted.

If you're not proactively seeking Google reviews, you're inadvertently giving your competition the upper hand. Salons that actively accumulate reviews rank higher in search results, making them more visible to potential clients. The impact of this is substantial; salons with numerous reviews can attract more than double the new clients compared to those with only a few reviews.

Every day, potential clients in your area are searching for services you offer, but instead of finding your salon, they're landing on your competitors who've prioritised getting client reviews. This not only affects your visibility but over time can significantly impact your salon's growth and reputation. Not having many reviews on your profile might suggest to potential clients that your salon lacks the quality or popularity of others nearby, and make it harder for you to attract new business.

The 5 Star Google Review Accelerator

The good news is, the solution is straightforward. At Salon App we created The 5* Google Review Accelerator. It's a simple three step process guaranteed to increase your reviews count.

Relying on your top (and bottom) 2% of clients for reviews means you are likely going to struggle with volume, which is where this framework comes in.

Request - Ensure that each client is asked if they would be happy to leave a 5* Review.

Use your client relationships. Find a way of asking that feels genuine and sincere as opposed to salesy. Make it comfortable for yourself so it becomes repeatable. Wait till you have almost finished with your client but before she has got to reception and ask for her help with something. Explain that you are looking to grow your clientele, you may have new team members building nup or maybe increased your hours. The explain how a 5* Google Review helps you attract more new clients.

Most people you have a rapport with will be very happy to help.

Remind - Send a follow up text or email after your clients visit asking for the review.

Reply - Google loves seeing activity on your profile and will reward you with improved ranking so ensure you always reply to every review.

Make it easy for your client to help. If you are sending a message include the link to your Google Reviews Profile so all your client needs to do is click on it when they get your text or email and it will take them straight to your profile.

Or even creating a flyer with a QR code so your clients can scan using their mobile within the salon.

The easier you make it and the sooner you ask and or remind will increase the number you get.

The Benefits of More Reviews

By implementing a strategy to increase your Google reviews, you're not just improving your salon's online ranking; you're also enhancing team morale. Your staff will see the positive feedback, knowing their hard work is appreciated. Clients will feel good about supporting your business, and this positive cycle of support and appreciation will drive even more clients through your doors.

The secret to attracting more clients and boosting your salon's success is through actively seeking and managing your Google Reviews. With a little effort, you can turn the silent majority of your satisfied clients into raving fans of your salon.

The Salon App is booking, management and marketing software. We specialise in working with salon businesses only, ensuring that we help our clients to attract, retain and win back clients while removing the guesswork from day to day management and marketing. To find out more book a demo here

Ps: we also have an automatic reviews feature 😉