Boost your salon’s promotions with a marketing calendar
• Written by Colin Shove
Salon owners have to wear a lot of hats: hairdresser, business owner, marketeer and let’s face it, a therapist at times too.
With all the roles and responsibilities that come with owning a salon, it can be hard to stay on top of everything.
Currently, your marketing activities are likely to be reactionary. In the best of times, you will act on an upcoming holiday and recognise that it’s an opportunity for you to create a themed promotion on your social media channels. Your promotion is helpful, but it could have performed better. Other times, you might let these opportunities pass you by because you simply haven’t planned ahead.
We’ve all heard the saying, ‘By failing to prepare, you are preparing to fail.’. When it comes to marketing, this is something to live by. If you want to see results, you have to do a little bit of leg work.
The difference between reactive and proactive marketing
The primary difference between reactive and proactive marketing is planning. Reactive campaigns are unexpected and sudden. Essentially, they’re not well thought out, and they lack strategy. Proactive marketing, by contrast, involves planning ahead and using the data you have to utilise what works best. By creating a campaign that is well-informed, your marketing posts will be both relevant, and timely.
It sounds like a lot of extra work, but it doesn’t have to be. That’s why a marketing calendar can be a great asset for your salon business.
How a marketing calendar can bolster your salon promotions
A marketing calendar makes proactive marketing simple. Why?
- It gives you more time to think about what you want to say in your campaigns and how you want to say it
- It prevents you from missing out on any great marketing opportunities
- It allows you to stay ahead of your competitors, and most importantly
- Once you’ve created the calendar, you’ve got a whole year’s worth of content you can refer to time and time again
If you’ve got years of experience in the salon industry, then you already know which holidays are the most marketable, putting a calendar together should be easy.
Here’s a basic calendar along with some examples to get you started:
| Month | Event | Content |
|---|---|---|
| January | New Years | New year means new hair! Start your new year the right way and get 20% of your first salon visit of 2022. |
| February | Valentines Day | |
| March | Mother’s Day | Make her feel special this Mother’s day! Treat her to a gift card worth £100 for £85 |
| April | Easter | |
| May | ||
| June | Father’s Day | |
| July | ||
| August | ||
| September | ||
| October | Halloween | |
| November | Bonfire Night | |
| December | Christmas | All I want for Christmas is great hair! Treat yourself this Christmas to a 10% off cut and blowdry. |
With a whole year of revenue increasing opportunities in front of you, it’s time to get those creative juices flowing.
Draft some content for social media, email newsletters and text messages, then let Salon App do the rest. Bulk creation allows you to forget about the marketing side of things for a while so that you can get back to doing what you love - hair treatments!
If you’d like to know more about our services and how our salon software can bolster your marketing activities, feel free to get in touch.
