3 reasons to get Google Reviews

• Written by Colin Shove

Review us on Google sign

I'm sure you're always looking for ways to improve your business and stand out from the competition.

One simple, yet highly effective way to do this is by focusing on getting 5 star Google reviews from your clients.

But why are Google reviews so important, you might ask? Well, here are just a few reasons:

Google reviews can significantly impact your local SEO. When people search for salons in their area, Google takes into account the ratings and reviews of local businesses. This means that the higher your rating, the more likely you are to appear at the top of search results. And let's be real, who doesn't want to be at the top of the list when potential clients are looking for a salon?

Google reviews can increase your credibility. When people see that you have a high rating and a lot of positive reviews, they are more likely to trust you and book an appointment with you. This is especially important for businesses like salons, where people are often looking for recommendations before committing to a new stylist or aesthetician.

Google reviews can help you get more business. It's simple - when people see that you have a lot of happy customers, they are more likely to want to try your services for themselves. Plus, when someone leaves you a review, their friends and family can see it, potentially leading to even more business for you.

How can you start getting more 5 star Google reviews?

Make it easy for your clients to leave reviews

You can do this by including a link to your Google review page in your emails or on your website. You can also send your clients a follow-up email after their appointment and ask if they would be willing to leave a review.

Provide excellent service

This one might seem obvious, but it's worth mentioning. If you're providing top-notch services, your clients are more likely to leave you a positive review.

Respond to reviews, both positive and negative.

When someone takes the time to leave a review, it's important to acknowledge it and show your appreciation. If someone leaves a negative review, don't get defensive. Instead, try to understand their perspective and see if there's anything you can do to improve your business.

So there you have it - a few reasons why focusing on getting 5 star Google reviews can be incredibly beneficial for your salon. Start implementing these tips and watch your business thrive!

Written by Colin Shove

Subscribe to The Salon App blog

Salon Success Score

Find out your Salon Success Score now!

Learn practical tips to increase profits, keep your clients happy, and make your salon stand out.