Why Tracking Social Results Matters
• Written by Kate Shove
Why Tracking Results Matters for Your Salon
Many salon owners post on social media without ever checking what works and what does not. They hope for more likes, maybe a few bookings, but they never really know if their time online is paying off. The truth is, tracking results is one of the most important parts of using social media effectively.
When you track results, you can see which posts bring the best engagement, which ones drive bookings, and which ones fall flat. This information helps you make better decisions. Instead of guessing, you can create more of the content that works and less of what does not.
Tracking also helps you measure growth over time. If you know how many clients came from social media last month, you can compare it to this month and see if your efforts are improving. Without tracking, you are flying blind.
The good news is that you do not need complicated tools. Most platforms have built-in insights that show reach, engagement, and clicks. A simple notebook or spreadsheet can help you track how many new clients mention finding you online.
When you know your numbers, you gain confidence. You know your social media is not just busy work, but a real driver of business growth.
Three steps you can take now
- Look at your insights once a week to see which posts perform best.
- Ask new clients how they found you and note if it was social media.
- Track monthly totals for engagement and bookings to see trends.
What gets measured gets improved. Tracking results helps your salon grow with clarity.
