Track Engagement Without the Stress
• Written by Kate Shove
How to Track Engagement Without Overcomplicating It
Tracking engagement can sound like a big, technical task, but it does not have to be. For salon owners, the goal is not to drown in data but to understand what is working. A simple system is all you need.
Start with the basics. Each week, look at your last few posts. Which ones had the most likes, comments, shares, or saves? Write them down in a notebook or note-taking app. Over time, you will see clear patterns. For example, you may notice that before-and-after posts always get strong engagement, while product photos get less.
Another easy way to track is to keep an eye on direct messages. How many people message you after seeing your posts? These messages are often the most valuable engagement because they can lead directly to bookings.
You do not need expensive software or hours of analysis. Just commit to a simple weekly check. Even ten minutes is enough to stay on top of your results.
The benefit of tracking is that it takes away the guesswork. Instead of feeling unsure about whether social media is worth it, you will have proof that your time online is making an impact.
Three steps you can take now
- Check your last five posts and note which got the most interaction.
- Record how many direct enquiries you received from social this week.
- Review monthly to spot clear trends in what works best.
Keeping it simple makes tracking sustainable. The goal is clarity, not complexity.
