Top 5 Social Media Metrics for Salons

The Top 5 Social Media Metrics for Salons

Social media platforms give you endless numbers to look at. Reach, impressions, likes, saves, shares, clicks, and more. It can feel overwhelming. The good news is, you do not need to track them all. There are just a handful of key metrics that really matter for salons.

Here are the top five:

1. Engagement rate
This measures likes, comments, shares, and saves compared to your follower count. It shows how much your audience interacts with your posts.

2. Saves and shares
These are stronger than likes because they show real interest. If people save a hair care tip or share a transformation, it means your content has value.

3. Profile visits
This tells you how many people clicked through to view your page. It shows that your content made them curious enough to learn more.

4. Link clicks
If your booking link is in your bio, tracking clicks shows how many people are moving from social to your booking system.

5. Enquiries or bookings
The most important metric of all. Ask new clients if they found you on social media. This tells you if your content is driving real results.

Focusing on these five numbers keeps things simple. You can stop worrying about every stat and focus on the ones that actually grow your salon.

Three steps you can take now

1. Open your platform insights and check these five numbers.
2. Record them once a month in a notebook or spreadsheet.
3. Use the results to guide what type of content you post more often.

The right numbers give you clarity and confidence that your social media is working.