The Simple Metric Every Salon Needs to Track for Powerful Growth
• Written by Colin Shove
Most salon owners want to grow their business and get "more" clients. But simply saying you want "more" is too vague.
Counting your clients each week provides valuable insights to help grow strategically.
5 key reasons why tracking client numbers is so important:
1. Identify Exactly How Many More You Need.
When you know your typical weekly client count, it's easy to see if you're above or below that number. If you usually see 30 clients but only have 20 booked, you know you need 10 more that week. Specific targets are better than vague "more" goals.
2. It's Simple for Team Members
Tracking financial metrics can be difficult for some staff. But simply counting clients served is an easy way to help them gauge and improve their personal performance.
3. Spot Upward or Downward Trends
Logging your client count each week into a simple tracker shows whether your numbers are going up or down over time. In a recent survey, 80% of salon owners were unsure if their business was growing or shrinking.
4. Calculate Your True Potential
To set an achievable growth goal, you need to know your current capacity. Divide your weekly clients by the maximum you could accommodate. This shows if your goal is viable with existing resources.
5. Instant Access from Anywhere
With The Salon App, your entire team's client count is available at a touch from any device. No manual tracking needed!
See your potential for growth! Book a demo of The Salon App's all-in-one booking, management and marketing platform here.
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