Salon Success Story: How Strategic Changes Attracted More Clients & Saved Time

Running a busy salon is no easy task. Between looking after clients, managing a team, and keeping up with marketing, it often felt like there was never enough time in the day.

After running Merluza Hair & Beauty in Hall Green, Birmingham, for over 20 years, I had tried multiple training courses and coaching programmes. While they all made big promises, none of them gave me the practical, easy-to-apply solutions I needed. As both a stylist and a business owner, I needed something straightforward that would deliver real results—not just more theory.

Struggling to Find a Clear Strategy

Before working with Colin and The Salon App Premium Service, I was constantly reacting—spending all my time juggling clients and business tasks without really knowing what was working. I wanted to grow my salon, but I didn’t have a clear system to follow.

A System That Works

Everything changed when I started using The Salon App Premium Service. Instead of guessing what might work, I now follow a structured approach to growing my salon. The results have been incredible:

• New client rates up by 15%

• Average bill increased by 20%

• Higher client retention

• Nearly 500 unique website visitors per month, from a standing start, and increasing steadily every month

• 20% of appointments now booked online

• A brand-new website supplied and maintained by The Salon App, optimised for local SEO, helping us rank highly on Google, often above the fold on page one, leading to many more new enquiries and clients.

One of the biggest transformations has been in my marketing. With Colin’s help, I now have an automated system that runs in the background—keeping clients engaged, increasing their visit frequency, and boosting their average spend. Every message feels personalised, building stronger client relationships without me having to manage it all manually.

Marketing That Works While I Focus on Clients

Before, I was stuck in a cycle of trying to handle everything myself. Now, I have a marketing system that works 24/7—allowing me to focus on my clients without worrying about where the next appointment is coming from.

Our social media is more active than ever, our website attracts new clients every month, and automated marketing ensures we’re making the most of every opportunity. I also track key numbers daily, so I always know where to focus my energy.

A Thriving Salon with Less Stress

I’ll admit, I was sceptical at first, but the impact has been undeniable. The advice, support, and done-for-me tasks have increased my sales by many multiples of my investment. I’ve gone from strength to strength ever since.

If you’re working hard but not seeing the financial rewards or the time freedom you deserve, don’t wait—sign up now. You won’t regret it!