Testing Improves Social Results
• Written by Kate Shove
Why Testing and Tweaking Improves Your Results
One of the best ways to get better results on social media is to test new ideas and see what works. Too often, salon owners stick to the same type of posts, even if they are not driving bookings. By experimenting, you can discover what your audience really responds to.
Testing does not have to be complicated. It can be as simple as trying a new caption style, posting at a different time, or using Reels instead of static images. Once you try, compare the results to your usual posts. Did engagement increase? Did you get more enquiries?
If something works, keep doing it. If it doesn’t, adjust and try again. This process of testing and tweaking is how you refine your strategy over time.
Remember, social media changes often. What worked a year ago may not work today. By staying flexible and open to trying new approaches, you keep your salon ahead of the curve.
Three steps you can take now
- Choose one new format or idea to test this week.
- Compare its results to your usual posts.
- Repeat what works and move on quickly from what does not.
