Build a Simple Social Media Plan
• Written by Kate Shove
Building a Simple Social Media Plan
Social media often feels overwhelming because many salon owners treat it as random. They post when they have time, then stop when they get busy. This stop and start cycle makes it harder to see results and adds to the stress. What you need is a simple plan.
A social media plan does not have to be complicated. In fact, the best plans are simple and easy to follow. Start by deciding how often you will post. For most salons, three posts a week is a good balance. Next, decide what type of content you will share. A mix of transformations, tips, and personal posts works well.
Once you have this outline, map out your posts for the month. You can do this on paper, in a notebook, or with a simple calendar. The goal is to take the thinking out of each day. When you know what to post ahead of time, social media feels lighter and less stressful.
Scheduling tools can help, but they are not essential. Even planning your posts in a notebook gives you structure and keeps you on track.
The most important part of your plan is to stick with it. Consistency builds results. A simple plan followed every week will always beat a complicated plan you never finish.
Three steps you can take now
- Choose your posting frequency and stick to it.
- Plan your content themes for the month ahead.
- Review your progress monthly and adjust if needed.
A simple plan makes social media manageable and helps it support your salon business.
