How Shares and Saves Grow Your Salon’s Reach

Why Shares and Saves Grow Your Reach

Likes are nice, but if you want your salon’s social media to grow, you need to pay attention to shares and saves. These two forms of engagement carry far more weight than most people realise.

When someone shares your post, it gets shown to a whole new audience. This is free advertising that feels personal and authentic. If a client shares your hair transformation in their Stories, all their friends see it. That is powerful exposure and often leads to new followers and bookings.

Saves are just as important. When someone saves your post, it means they want to come back to it later. This could be a hair care tip they found useful, a style they want to try, or a reminder to book. Saves tell the platform that your content is valuable, which boosts your visibility in the algorithm.

The key is to create content worth sharing or saving. Tutorials, before and afters, and inspirational posts often get saved. Funny or relatable content often gets shared. Do not be afraid to mix it up and see what works best with your audience.

You can also encourage these actions directly. Add captions like “Save this post for your next hair colour inspiration” or “Tag a friend who would love this style.” A simple prompt can double your engagement.

Three steps you can take now

1. Create posts that are genuinely helpful or inspiring so people want to save them.
2. Use captions that encourage followers to share or tag friends.
3. Check your insights weekly to see which posts are saved or shared most.

Shares and saves extend your reach and prove your content has value. They are small actions with big impact.