Set Clear Goals for Salon Social Media
• Written by Kate Shove
How to Set Clear Goals for Salon Social Media
Social media is powerful, but only if you know what you want from it. Too many salon owners post without clear direction. They hope for likes, maybe more followers, but they are not sure what success really looks like. Setting clear goals changes everything.
Goals give you focus. Instead of posting at random, you know what you are working towards. This focus saves time, removes stress, and makes your posts more effective.
Your goals should connect to your salon business, not just to social media itself. For example, a strong goal might be “Book 20 colour clients a month through Instagram” or “Increase rebookings by reminding clients on Facebook.” These goals link directly to revenue and growth.
Start with one or two simple goals for the next three months. Keep them realistic so you can achieve them. Then track your progress. Did you reach those bookings? Did rebookings increase? The answers show you if your social media is working.
When you have goals, you can also measure return on effort. You know if the time you spend online is paying off. Without goals, you are just guessing.
Three steps you can take now
- Choose one clear social media goal linked to your business, such as new bookings.
- Write it down and keep it visible so you stay focused.
- Review progress monthly and adjust your approach if needed.
Clear goals turn social media from a distraction into a business driver.
