Salon SEO Made Simple: How to Get More Clients Online

Let’s be honest—SEO (Search Engine Optimisation) can sound a bit intimidating. For salon owners, it often feels like something only tech experts understand. But here’s the truth:

• You don’t need to be a web developer or marketing guru to use SEO to grow your salon.
• You just need to understand a few simple principles—and apply them consistently.

In this post, I’ll break down what salon SEO actually means, why it matters, and how you can use it to attract more local clients, boost bookings, and show up on Google.

💡 What is SEO (in salon-speak)?

SEO is how you help Google understand your website so that it shows up when people search for services you offer.

Real-life example:

A potential client types into Google:
🟢 “Balayage specialist in Cheltenham”

• If your website includes the words “balayage specialist in Cheltenham”, plus other relevant info, you’ve got a good chance of appearing in the results.
• If it doesn’t? Your site won’t show up—and they’ll find another salon.

✅ Why SEO is Crucial for Your Salon

🔹 People are searching for you online (especially on their phones).
🔹 If your website doesn’t appear on page one of Google, you’re missing out on new clients.
🔹 Salon SEO brings in local, ready-to-book visitors who are actively looking for what you offer.
🔹 And the best part? Once it’s set up, SEO works for you 24/7—without needing to post daily or run ads.

🛠️ 5 Simple SEO Tips for Salons

1. Use the Right Keywords on Your Website

Think about what your clients would type into Google, like:
✔️ “Hair salon in [Your Town]”
✔️ “Blonde hair specialist near me”
✔️ “Keratin treatment [Your Area]”

Add these phrases naturally into your:
✅ Homepage text
✅ Service pages
✅ Meta descriptions
✅ Blog posts

2. Optimise Your Google Business Profile

This helps you appear on Google Maps and in the “local pack” (the top three listings).

Make sure your profile includes:
✔️ Business name, address, and phone number
✔️ Website link
✔️ Services you offer
✔️ Photos of your salon and team
✔️ Up-to-date opening hours

📢 Pro Tip: Don’t forget to ask for Google Reviews—they’re like gold dust for SEO.

3. Create a Location-Focused Services Page

Instead of a general “Our Services” page, create pages like:
✔️ “Hair Colouring in [Your Town]”
✔️ “Balayage & Root Tint Specialists – [Salon Name], [Location]”

Use headings and content that reflect the exact services people are searching for.

4. Add Regular Blog Content

Blogging may not feel urgent, but it’s brilliant for SEO.

Write short, helpful posts that answer questions like:
🖋️ “How to care for coloured hair in winter”
🖋️ “What to expect at your first balayage appointment”
🖋️ “5 tips for choosing the right hair colour”

💡 Why? Each post creates more content for Google to index, helping your salon rank higher and reach more people.

5. Make Sure Your Site Loads Fast and Works on Mobile

Google wants users to have a smooth experience. If your website is slow or hard to use on a phone, it’ll rank lower.

Use tools like Google PageSpeed Insights to check your site speed and fix any issues like:
⚡ Oversized images
⚡ Too many plugins
⚡ Poor hosting

🧠 Bonus Tip: Track What’s Working

Once you start applying these SEO tips, track your progress.

Tools like Google Analytics or Search Console will show you:
📊 How many people are visiting your site
📊 What they’re searching for
📊 Which pages are most popular

That way, you can double down on what’s working and continue to improve.

🚀 Ready to See How Your Website is Performing?

If you’re not sure whether your site is SEO-friendly or helping you show up on Google, don’t guess—find out.

Take my FREE Salon Site Performance Quiz and get instant feedback.

🔍 After the quiz, you’ll receive:
✅ A personalised 1-2-1 video website audit
✅ A FREE 38-page salon website report packed with actionable SEO tips

👉 Take the quiz now: https://success.thesalon.app/salonsite

Remember: SEO doesn’t have to be scary or technical. Start with the basics, stay consistent, and you’ll see results.

💇‍♀️📱🌐 Your dream clients are already searching for you online—let’s make sure they find you.