Salon Insights Report: Understanding Your Rebooking Rate
• Written by Colin Shove
Why Your Rebooking Rate Matters
Rebooking is one of the most powerful metrics in your salon management strategy. It tracks the percentage of clients who book their next appointment before they leave. A strong rebooking rate keeps your appointment book full, boosts revenue, and builds client loyalty.
If you have been in the salon industry for any amount of time, you have probably heard people talking about this many times. The trouble with this is sometimes when we hear things repeatedly, we stop hearing them! There are two primary stats that will positively impact salon sales:
- Head Count – The number of appointments you do.
- Average Bill – Your total sales divided by your headcount.
Every rebooking will positively impact client frequency, which means it will optimise headcount without having to attract more clients. This allows your business to grow its revenue and maintain a steady appointment book without needing constant new client acquisition. It is simple to do and has a dramatic impact.
I have tracked salon data for decades, and based on what I see in over 95% of cases, the team member with the highest rebooking rate takes the highest sales. So the reason people talk about it is because it works.
If you’re not tracking it, you’re missing a huge opportunity to improve cash flow and client retention.
What This Report Tells You
✔ Your Current Rebooking Rate: The percentage of clients who rebook before leaving.
✔ Staff Performance: See which team members have the highest and lowest rebooking rates.
✔ Number of Clients: The number of clients who visited and the number who rebooked.
How to Pull Your Rebooking Report
Using The Salon App? Here’s how to access your report in seconds:
- Log in to The Salon App and select Reports.
- Go to Performance and select "Rebooking Rate."
- Set Your Date Range (last month, last quarter, or custom).
- Breakdown By Team to analyse trends and staff performance.
💡 Tip: Compare this month’s numbers to last month’s to spot growth opportunities!
🎥 **watch the Explainer Video Here
What’s a Healthy Rebooking Rate?
💯 Ideal Benchmark: 60%-80% rebooking rate.
⚠ Warning Zone: Below 50% means you may be losing clients, and they will be visiting less often than those who rebook.
🎯 Goal: Increase rebooking by 10% to see a significant boost in revenue.
How to Improve Your Rebooking Rate
✅ Train Your Team – Follow the 3 C’s Rebooking Framework.
✅ Steer Your Conversations – Simple phrases like, "Let’s get your next visit booked so you don’t miss out!" make a big impact.
✅ Accountability – Set up a leaderboard in the staff area.
✅ Offer Team Perks – Reward team members who rebook the highest percentage.
✅ Track Progress – Check the rebooking report weekly to see who’s improving.
The 3 C’s Rebooking Framework
Successfully rebooking clients over time will leverage the well-proven phenomenon of supply and demand. The more clients that rebook, the less availability you'll have, and the harder it will be to book—so clients get more organised. It takes a little time, but consistently applying good habits will see you fully booked well ahead of time.
Rebooking will often be suggested at the very end of a client’s appointment when they are leaving, and this is an easy time for them to say, “I’ll call or book online when I have my schedule.” By adding a consistent strategy, you’ll see improved results.
These three elements are part of every appointment:
- Consultation: During consultation, set the expectation. Every client discusses their desired result before you begin work. Create a habit of advising them on how long they should wait before returning. Say something like, “That will look fabulous! To keep on top of it, I’d suggest coming back in about seven weeks. Does that work well for you?” If the client hesitates, suggest an alternative timeframe and result that still aligns with maintaining their desired look.
- Conversation: During the service, remind them naturally. Mention their next visit in context—“Next time I see you, it will be around Christmas, summer holidays, or another key event!” This keeps the idea of rebooking top-of-mind.
- Check Out: Be assumptive. “Okay, so seven weeks from now is... Would you prefer a Monday or Tuesday?” The more confident and natural this sounds, the more effective it will be.
When you start this, not everyone will rebook immediately—and that’s fine. However, by building these habits into every appointment, you’ll create a self-fulfilling prophecy where most of your clients naturally rebook, keeping your salon busy every day.
📌 Action Step: Review your team’s rebooking stats today and set a new target for next month!
The Bottom Line
Tracking your rebooking rate helps you:
✔ Fill your appointment book in advance.
✔ Increase client frequency.
✔ Achieve an increased headcount without relying on new clients.
✔ Boost your salon’s revenue without extra marketing costs.
Effective salon management means keeping a close eye on your key performance metrics to ensure steady growth and efficiency.
Don’t let clients slip away—start tracking and improving your rebooking rate today!
💡 Need help setting up reports in The Salon App? Get in touch, and we’ll guide you through it!
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