Spot the Posts That Drive Bookings
• Written by Kate Shove
How to Spot Which Posts Drive Bookings
Not all posts are equal. Some get attention but no action, while others quietly fill your diary. The key to social media success is learning how to spot which posts actually drive bookings.
Start by paying attention to captions. Posts that include a clear call to action, such as “Click the link in bio to book,” often lead to more appointments. Without this prompt, followers may enjoy your content but never take the next step.
Transformation posts are another strong driver. When potential clients see someone with their dream hair leaving your salon, they want the same result. Pairing these posts with a booking link makes them even more effective.
You can also spot booking posts by tracking enquiries. If you receive direct messages or comments asking about availability or prices, those posts are doing their job.
Finally, ask clients how they found you. If several say they saw your balayage posts on Instagram, you know those are the ones worth repeating.
Once you identify which posts drive bookings, do more of them. Build your content plan around what works rather than what looks nice.
Three steps you can take now
- Add a booking prompt to your next three posts.
- Track which posts generate direct enquiries or bookings.
- Repeat successful post types regularly to keep filling your diary.
The goal of social media is not just attention, but action. Focus on the posts that bring clients through your door.
