Plan Salon Content Around Busy Periods
• Written by Kate Shove
How to Plan Content Around Busy Periods
The busiest times in a salon are often the hardest times to keep up with social media. Yet those are the moments when your clients are most engaged and looking for appointments. That is why planning ahead is so important.
Think about seasonal peaks like Christmas, summer holidays, or wedding season. A month before, start preparing posts that highlight availability, showcase popular treatments, or share gift card options. Scheduling content in advance means your social media stays active even when you are fully booked.
You can also plan behind-the-scenes posts during these times. Show the buzz of the salon, the laughter of your team, or the stack of gift cards being wrapped. These small glimpses help clients feel part of the excitement.
One common mistake is waiting until the season is already here to start promoting. By then, clients may already have booked elsewhere. Planning your posts early allows you to capture attention and fill your diary ahead of time.
You should also think about after the busy season. A well-timed January campaign after Christmas, or a colour refresh post after summer, keeps momentum going and prevents a dip in bookings.
Three steps you can take now
- Look ahead at your diary and note your busiest times.
- Prepare a batch of posts to cover those periods in advance.
- Share both promotional posts and personal behind-the-scenes content.
Planning ahead keeps your salon visible during the moments that matter most.
