More Clients, More Revenue, Less Work: My Journey with The Salon App

Running a salon is a constant balancing act. Between looking after clients, managing a team, and keeping up with marketing, there’s always something demanding attention. After running Cruz Hairworks for over 30 years, I’ve invested in lots of business training and coaching. While they all promised results, most were too focused on explaining what needed to be done rather than how to actually do it in a busy salon like mine. As both a stylist and a business owner, I needed straightforward, no-nonsense tools that I could put into action immediately—not just more theory.

From Hard Work to Smart Growth

Since working with Colin and The Salon App Premium Service, my business has grown faster than ever. We’re attracting more new clients, our average bill is 20% higher, and client retention has improved dramatically.

The results speak for themselves:

✅ Our website now attracts over 650 unique visitors per month

✅ 20% of all appointments are now booked online

✅ Record-breaking sales in October, November, and December last year

✅ I’ve gone from working 5 days a week to just 3, while earning more

This shift hasn’t just improved my business—it’s improved my life. I now have more time to focus on my team, my clients, and myself, all while seeing better financial results.

Understanding the Numbers That Matter

One of the biggest transformations has been in my understanding of key metrics. Before, I was constantly reacting—juggling clients and business tasks without a clear understanding of what truly drove results. Now, I track performance daily and can see how the week, month, or quarter is shaping up far earlier. That means we can take action before it’s too late, ensuring every period is as strong as possible.

This structured approach has also changed the way my team operates. They’re more empowered, motivated, and engaged because they can see the impact of their work. That energy is reflected in their own incomes and in the way they interact with clients. When the team thrives, the business thrives.

Salon Marketing That Works on Autopilot

One of the biggest shifts has been automated marketing. Thanks to The Salon App, I now have a highly personalised marketing system that runs in the background. It keeps clients engaged, increases visit frequency, and boosts the average spend per appointment. Every message feels personal, strengthening client relationships without me having to manually send reminders or promotions.

It’s like having an extra team member working around the clock, making sure we never miss an opportunity to bring clients back in.

A Salon Website That Brings in Business

Another major win has been our website. The Salon App provided and manages our site, ensuring it’s fully optimised for local searches. We’re now ranking highly on Google, often appearing above the fold on page one. That visibility alone has led to a steady increase in new client enquiries every single month.

Having an easy-to-use online booking system has also been a huge benefit. Clients love the convenience, and we love that it frees up our time and reduces admin.

The Results Speak for Themselves

Since becoming a Premium Salon App client, my business has gone from strength to strength. The support, advice, and done-for-me services have increased my sales by many multiples of my investment.

The best part? I’ve achieved all of this while reducing my working hours. I now have more time to enjoy life while knowing my business is in a stronger position than ever.

My Advice to Other Salon Owners

If you’re working hard but not seeing the financial rewards or time freedom you deserve, don’t wait. Investing in the right support has been one of the best decisions I’ve made in my 30+ years in the industry. The Salon App Premium Service doesn’t just give you ideas—it gives you the tools and systems to actually make those ideas work.

If you’re serious about growing your salon, I highly recommend signing up. You won’t regret it.