Measuring Engagement That Matters
• Written by Kate Shove
When it comes to social media, it is easy to get lost in the numbers. Many salon owners look only at likes, but there is so much more to engagement. By tracking the right things, you can understand what really works and improve your results.
The key engagement metrics for salons include comments, shares, saves, and messages. These actions show a higher level of interest than a simple like. For example, if a client saves your hair care tip, it means they found it valuable enough to come back to later. If they share your post, it spreads your brand to their friends.
Direct messages are another important sign. When followers ask questions about services or availability, it shows strong interest and often leads to bookings. Keeping track of how many enquiries come through social media helps you see its true value.
You can also use insights to see which posts spark the most interaction. If before-and-afters always outperform product posts, that is a clear signal to share more transformations. Over time, these patterns help you shape a strategy that keeps engagement high.
Three steps you can take now
- Check your insights weekly to track comments, shares, saves, and messages.
- Notice what types of posts spark the most interaction.
- Adjust your content to focus on what your audience clearly loves.
The numbers that matter are the ones that lead to conversations, relationships, and bookings.
