As a salon owner, your website should be working as hard as you do—attracting new clients, increasing bookings, and making it easy for people to find your salon online. But if your website isn’t designed and optimised for the hair and beauty industry, it could be holding your business back.

Is your salon website costing you clients?

Many salon owners choose to DIY their website, thinking a simple site with a few photos and a booking link is enough. But without salon-specific website design and SEO (Search Engine Optimisation), your site may not be reaching potential clients.

It’s like a client buying professional hairdressing scissors and expecting to create a salon-quality haircut—without training, they might be able to cut hair, but they won’t achieve a polished, professional result.

Why your salon website needs more than just a pretty design

Your salon’s website needs to do more than just look good—it must:

✅ Rank on Google when clients search for “best hair salon near me” or “balayage specialist in [your town].”
✅ Convert visitors into bookings with an easy-to-use online appointment system.
✅ Showcase your expertise with clear service descriptions and pricing.
✅ Load fast & work perfectly on mobile, since most clients browse from their phones.
✅ Include local SEO so Google knows where your salon is based and who it serves.
✅ Track visitor behaviour so you know what’s working and what’s not.

Google only reads words - Are yours helping or hurting your business?

Google doesn’t care how beautiful your salon website is—it only reads words. That means if your site isn’t using the right keywords (like “hair salon in [your town]” or “blonde specialist near me”), it won’t show up when potential clients search for a stylist.

For example:

❌ If your homepage just says “Welcome to Our Salon” instead of “Luxury Hair & Beauty Services in [Your Town]”, Google doesn’t know what you offer—or where you are.

❌ If your service pages don’t include keywords like “keratin smoothing treatments” or “hair extensions in [your location]”, you’re missing out on local traffic.

Your salon website must be designed with SEO in mind so that new clients can actually find your business online.

Do you know how well your salon website is performing?

If your website isn’t:

❌ Bringing in new clients every month
❌ Showing up on Google when people search for salon services in your area
❌ Making it easy for visitors to book online

…then it’s time to take action.

🚀 Take the Salon Site Performance Quiz 🚀

I’ve created a quick and easy quiz to help salon owners assess their websites in just a few minutes.

💡 Find out if your site is helping or hurting your business! 💡

🔗 Take the Quiz Here ➡️ https://success.thesalon.app/salonsite

🎁 Get a FREE 38-page salon website report + personal 1-2-1 audit

After completing the quiz, I’ll personally:

✅ Review your website and record a 1-2-1 video audit tailored to your salon.
✅ Send you a FREE 38-page website report, full of best practices and salon-specific website tips to help you get more bookings, more local traffic, and better search rankings.

Your website should be your best marketing tool—not a digital brochure that no one sees.

📲 Take the quiz today and start getting more clients from your salon website! ✂️💻💡

Is Your Salon Website Helping You Get More Clients?