Is Your Salon Website Costing You Clients? How to Fix It

Your salon website should be working for you—bringing in new clients, making it easy for them to book, and helping your business grow. But if your website isn’t set up properly, it could actually be driving clients away.

Many salon owners don’t realise how much of an impact their website has on their business. If a potential client lands on your site and finds it confusing, slow, or hard to navigate, they won’t stick around. They’ll go to another salon with an easier-to-use website—and you’ll lose a booking.

Let’s break down the biggest ways your website might be costing you clients and, more importantly, how to fix them.

1. Your Website Takes Too Long to Load

📉 Problem:
If your website takes more than 3 seconds to load, most visitors will leave before they even see your services. Slow loading times make your salon look unprofessional and outdated.

💡 Real-Life Example:
Imagine a client walks past two salons. One has a clear, welcoming window display, while the other has frosted glass with a locked door. They’re more likely to step into the one they can see inside. That’s what a fast-loading website does—it invites clients in!

✅ Fix It:

• Optimise your images so they don’t slow down the page.
• Check your website speed using Google’s free tool: PageSpeed Insights.
• If your site is slow, talk to your web host about faster options.

2. It’s Not Mobile-Friendly

📉 Problem:
More than 70% of salon clients browse on their phones. If your website isn’t easy to use on mobile, you’re losing potential bookings.

💡 Real-Life Example:
Think about how annoying it is when you have to zoom in and scroll side to side just to read something on a website. Clients won’t do it—they’ll just leave.

✅ Fix It:

• Visit your website on your phone—can you read everything clearly?
• Check that your booking button is easy to tap and not hidden in a menu.
• Use a mobile-responsive design that adapts to all screen sizes.

3. There’s No Clear ‘Book Now’ Button

📉 Problem:
If clients can’t see how to book an appointment immediately, they’ll leave. Every extra step reduces the chance of a booking.

💡 Real-Life Example:
Imagine someone walking into your salon, ready to book, but no one is at reception. They look around, feel unsure, and walk out. That’s what happens when there’s no clear ‘Book Now’ button on your site.

✅ Fix It:

• Place a bold ‘Book Now’ button at the top of every page.
• Make sure it’s visible without scrolling (especially on mobile).
• Link it directly to your online booking system—don’t make clients hunt for it!

4. Your Website Doesn’t Clearly Show What You Offer

📉 Problem:
If visitors can’t quickly tell what services you provide, they won’t stay. A vague homepage with no service details confuses potential clients.

💡 Real-Life Example:
Imagine walking into a shop with no labels on the shelves. You’d leave, right? A website without clear services is just as frustrating.

✅ Fix It:

• Add a ‘Services’ page that lists treatments with descriptions and prices.
• Include real images of your work, not just generic stock photos.
• Use clear headlines like:
  • “Balayage Specialists in [Your Town]”
  • “Luxury Hair Extensions in [Your Town]”

5. You’re Missing Local SEO (So Google Can’t Find You!)

📉 Problem:
If your website doesn’t mention your salon’s location, Google won’t know where you are—so you won’t show up when people search “hair salon near me.”

💡 Real-Life Example:
It’s like having a gorgeous salon but no sign outside. How will people know where to find you?

✅ Fix It:

• Add your town/city to key pages (e.g., “Hair Colour Experts in Manchester”).
• Create a Google Business Profile so you appear on Google Maps.
• Ask happy clients to leave Google Reviews—they help with rankings!

6. Your Website Isn’t Being Updated Regularly

📉 Problem:
A site that looks outdated or has old content makes people wonder if you’re still in business.

💡 Real-Life Example:
Would you trust a salon with a faded, dusty shopfront? That’s how an outdated website feels to potential clients.

✅ Fix It:

• Refresh your homepage seasonally (e.g., “New Summer Hair Trends”).
• Post a blog once a month to keep content fresh.
• Update your team photos and testimonials regularly.

🚀 The Quick Fix: Take the Salon Site Performance Quiz

If you’re unsure how well your website is performing, take my FREE Salon Site Performance Quiz.

💡 You’ll instantly discover:
✅ If your site is attracting clients or driving them away
✅ What’s missing that could be costing you bookings
✅ Simple fixes to get more clients from your website

📢 Take the quiz now! 👉 Click here to check your website performance

After the quiz, I’ll personally review your site and send you a FREE 38-page audit report with tips on how to boost your bookings and improve your online presence.

Your salon website should be your hardest-working team member—make sure it’s not letting you down! ✂️🚀