From Browsing to Booking: The Receptionist Role of Your Salon Website
• Written by Colin Shove
Think of your website as an online receptionist. A good receptionist greets clients warmly, answers their questions, and makes booking simple. A bad one leaves people waiting, confused, or ignored. Which one is your site right now?
Why the Receptionist Analogy Matters
Clients want to feel welcomed and guided. If your site is slow, vague, or hard to use, they feel unwelcome and go elsewhere. Your website sets the tone before they ever step into your salon.
Where Sites Go Wrong
- Booking buttons hidden in menus
- No prices listed
- Stock images instead of real work
- Services lumped together with no detail
These mistakes are like a receptionist who never looks up from the desk.
What a “Receptionist Website” Does Well
- Greets visitors with clear, engaging content
- Answers questions up front
- Shows off real client results
- Makes booking one click away
When your site performs like your best receptionist, visitors feel cared for and booking feels natural.
