Attracting Local Followers to Your Salon
• Written by Kate Shove
How to Find and Connect With Local Followers
Having thousands of followers is not helpful if none of them live close enough to visit your salon. What matters most is building a local audience — people in your area who can become paying clients.
Start by using location tags on your posts. Every time you share a transformation, tag your town or neighbourhood. This helps local people find you when searching for salons nearby. Encourage clients to do the same when they share their own photos.
Engaging with other local accounts is another smart move. Comment on posts from nearby businesses, schools, or community groups. This builds visibility and shows that your salon is part of the local area. Often, these accounts will follow you back and their followers may discover you as well.
You can also create posts that speak directly to your local community. Share news about local events, mention familiar landmarks, or highlight nearby businesses you support. This shows that you are more than just a salon — you are part of the community.
Finally, make sure your bio clearly states your location. You would be surprised how many salons forget this simple step. If someone in your area finds your profile, they should immediately know where you are based.
Three steps you can take now
- Tag your location in every post and encourage clients to do the same.
- Comment on and support other local businesses online.
- Update your bio to clearly show your salon’s town and postcode area.
Local followers are the ones who fill your chairs. Focus on them first.
