How to Encourage Clients to Interact
• Written by Kate Shove
Many salon owners feel frustrated when they post but hear nothing back. The good news is, there are simple ways to encourage interaction and make your audience more active.
The first step is to make it easy. Ask simple, fun questions in your captions like “Which look do you love most, A or B?” or “What’s your go-to hair product?” These quick prompts invite responses without putting pressure on people.
Stories are another great tool for interaction. Use polls, quizzes, and sliders to get instant feedback. Clients love to tap their opinion, and every little interaction boosts your visibility.
You can also encourage clients in the salon. After a service, ask them if they would like to take a photo and tag your salon when they share it. Most people are happy to show off their new look online, and this spreads your brand to their circle of friends.
Remember that people like to be acknowledged. When someone comments or shares, reply with warmth and gratitude. The more personal you make the interaction, the more likely they are to keep engaging.
Three steps you can take now
- Add a fun question or poll to your next post or Story.
- Encourage clients in the salon to tag you in their selfies.
- Reply quickly and personally to every interaction.
The more you encourage, the more your audience will give back.
