Consistency Beats Perfection
• Written by Kate Shove
Why Consistency Beats Perfection on Social Media
Many salon owners hold back from posting because they want everything to look flawless. The lighting isn’t right, the caption doesn’t sound clever enough, or the photo could be sharper. The result? Weeks pass without a single update.
The truth is, your clients aren’t expecting perfection. They just want to see your work, hear from you, and feel connected. A quick snap of a fresh colour, a smiling team photo, or a short video of your salon atmosphere is more than enough to make them stop scrolling.
Social media rewards activity. When you post consistently, the platforms show your content to more people. When you disappear for weeks, the opposite happens. It’s better to post something simple three times a week than a “perfect” post once a month.
Your followers want authenticity. They want to see the real you, your team, and your clients. They are not looking for glossy magazine spreads. By showing up consistently, you build trust and stay top of mind when someone is ready to book.
Three steps you can take now
- Stop overthinking your posts — share what you are already doing in the salon.
- Aim for “done” instead of “perfect.”
- Focus on showing up regularly, not creating masterpieces.
Remember, consistency creates results.
