The Role of Community on Social Media
• Written by Kate Shove
Social media is not just about broadcasting messages. The most successful salon pages treat it as a place to build community. Your followers are not just numbers they are real people who want to feel connected to you, your team, and your brand.
When you create a sense of community, clients feel like they are part of something bigger. They do not just see you as a service provider, but as a trusted part of their lives. This kind of bond makes them more likely to return, recommend you to others, and stay loyal long term.
You can build community by showing personality. Share team birthdays, charity events, or fun salon moments. Celebrate your clients too a simple “thank you for visiting” post or a shoutout for a loyal customer goes a long way.
Local engagement is also key. Follow and interact with other local businesses, schools, or community groups. When you support others, they often support you in return, and you expand your local visibility.
Community takes time to build, but it is one of the most powerful drivers of salon growth. It creates trust, loyalty, and word-of-mouth that advertising alone cannot match.
Three steps you can take now
- Share more personal posts that show the people behind your salon.
- Celebrate your clients and tag them when possible.
- Connect with other local businesses and comment on their posts.
Community creates loyalty. Loyalty drives long-term success.
