Why Clients Sell You Best
• Written by Kate Shove
User Generated Content: Why Clients Sell You Best
One of the most powerful forms of marketing for your salon is not what you post yourself, but what your clients post about you. This is called user generated content, and it is pure gold for building trust and attracting new bookings.
Think about it. When a client shares a selfie of their fresh balayage or tags your salon in a Story about their new nails, it is real proof that you deliver results. Their friends see it, believe it, and many will be inspired to book too. This kind of word of mouth is priceless, and social media makes it easy for clients to do it for you.
Encouraging user generated content is simple. After finishing a service, ask your client if they would like to share their look online and tag your salon. Many clients are proud to show off their new style and will happily promote you. You can even create a branded hashtag, such as #HairBy[SalonName], so you can easily find and reshare posts.
Sharing client content on your own feed or Stories also makes them feel special. When you celebrate your clients publicly, they are more likely to keep tagging you. It builds loyalty as well as visibility.
Another tip is to create photo-friendly spaces in your salon. A simple backdrop with good lighting and your salon logo can encourage clients to snap a quick selfie before leaving. You do not need an expensive setup. A well-lit corner and a clean background will work wonders.
Remember to always ask permission before resharing client content. Most are delighted, but it is polite and professional to check first.
Three steps you can take now
- Create a simple salon hashtag that clients can use when posting about their visit.
- Ask happy clients to tag your salon when sharing selfies or reviews.
- Reshare client content on your Stories to show appreciation.
User generated content is authentic, powerful, and free. It is one of the simplest ways to build trust and attract new clients.
