Stop Wasting Money on Random Boosts
• Written by Kate Shove
Why Boosting Posts Without a Plan Wastes Money
Boosting a post can feel like the easy option when you want more visibility. The platforms make it tempting with one-click buttons and promises of bigger reach. But without a plan, boosting posts is often just throwing money away.
The main problem is that boosting does not target the right people. It may show your content to a larger audience, but if those people are not local or not interested in your services, it does nothing for your salon. Bigger reach is meaningless if it does not lead to bookings.
Another issue is that boosted posts are usually chosen at random. Many salon owners boost the posts that already look popular, hoping for even more likes. But likes do not always equal new clients. The real goal should be to use paid promotions in a strategic way that supports your business goals.
If you want to use paid advertising, it is better to create a campaign with clear targeting and objectives. For example, running a promotion aimed only at people within five miles of your salon who are interested in hair and beauty. This kind of campaign is far more likely to bring results than boosting a post for “more views.”
Three steps you can take now
- Do not boost posts randomly just because the platform suggests it.
- If you want to use ads, set clear goals such as new client bookings.
- Use targeting to reach people in your area who are most likely to visit.
Boosting can work, but only when it is planned with purpose. Otherwise, it is just wasted money.
