Best Post Mix for Salons
• Written by Kate Shove
The Best Balance of Post Types for Salons
Not all posts perform the same, and not every client wants to see the same thing. A good balance of post types keeps your feed fresh and engaging for everyone.
A simple mix could look like this:
- Transformations — Before-and-after shots or big changes that showcase your skills.
- Tips and Advice — Quick styling tips, product recommendations, or aftercare guidance.
- Personal Content — Team photos, birthdays, or fun moments from the salon.
This variety works because it covers both inspiration and connection. Transformations show your talent. Tips position you as an expert. Personal posts make your brand relatable.
One way to manage this balance is to map it out weekly. For example, you might share a transformation on Monday, a tip on Wednesday, and a personal post on Friday. Over time, you will see which types of content get the best response and can adjust your mix.
It is also smart to mix up the formats. A photo grid, a Reel, and a Story each show content in a slightly different way and keep your feed interesting.
Think of your social media like a conversation. If you only talk about one thing, people get bored. When you mix it up, they stay engaged and keep coming back.
Three steps you can take now
- Aim for a mix of transformations, tips, and personal posts each week.
- Track which posts get the best engagement.
- Adjust your balance over time based on what your audience enjoys most.
Balance makes your feed feel human, not like a constant advert.
