Power of Before and After Photos
• Written by Kate Shove
Before and After Photos: The Easiest Content
When it comes to social media for salons, before-and-after photos are gold. They are visual proof of your skills and one of the most engaging types of content you can share.
Clients love transformation posts because they are inspiring and relatable. Seeing someone walk in with one look and leave with another shows the value of your services better than any caption ever could.
The best part is, they are quick to create. All you need is a simple shot before you start and another once the service is complete. No fancy equipment, no hours of editing, just real results.
Before-and-afters also make great Stories, Reels, and even TikToks when paired with trending audio.
To make them even more effective, think about the details. Good lighting, a clean background, and a happy client all add impact. You could also add text on screen in Reels to highlight the service used, such as “balayage refresh” or “pixie cut transformation.” This helps potential clients understand exactly what you offer.
Remember to always ask permission before sharing a client’s photo. Most will be flattered and happy to be featured, especially if you tag them so they can share with their friends.
Three steps you can take now
- Ask permission from clients to take quick before-and-after shots.
- Keep your background simple for clearer photos.
- Post at least one transformation a week to keep engagement high.
Your work speaks for itself. Let your results do the talking.
