Attract the Right Clients With Social Media
• Written by Kate Shove
How to Attract the Right Clients on Social Media
Not every client is the right client for your salon. The best use of social media is to attract people who love your style, value your services, and are willing to pay for quality.
The key is to make your content speak directly to your ideal client. Show the type of work you want more of. If you want more colour clients, share more colour transformations. If you want to attract clients who book premium treatments, post content that highlights these services.
Your captions should also reflect your salon’s personality and values. If your brand is warm and friendly, write in that tone. If it is modern and edgy, let that show. This consistency helps attract clients who feel aligned with your style.
Another tip is to use the right hashtags and location tags. Be specific so you reach people who are nearby and interested in your services. For example, #BalayageLondon is far more effective than #Hair.
When you attract the right clients, everything becomes easier. Your diary fills with work you love doing, clients stay loyal, and your business grows in a way that feels sustainable.
Three steps you can take now
- Decide who your ideal client is and describe them in detail.
- Create posts that show the type of work you want to attract.
- Use hashtags and captions that speak directly to your target audience.
Social media should not just fill your diary. It should fill it with the right people.
