Align Social Media With Your Salon Goals
• Written by Kate Shove
How to Align Social Media With Salon Business Goals
Social media works best when it supports your bigger business goals. Posting just for the sake of it is not enough. Your time is precious, so every post should connect to something your salon is trying to achieve.
Think about your goals for the next three months. Do you want to attract more new clients? Fill gaps in your diary? Increase colour bookings? Promote retail sales? Each of these business goals can be supported by social media.
For example, if you want more colour clients, post transformations with captions that invite bookings. If you want to sell more retail, share product tips and explain the benefits. If you want to fill gaps, post availability updates and encourage quick bookings.
This alignment makes your social media more strategic. Instead of random content, you have a plan that supports growth. Your posts become another tool in your business, not just decoration for your feed.
Over time, aligning social with business goals also makes tracking easier. You can clearly see if your posts are delivering results that match your priorities.
Three steps you can take now
- Write down your top two salon goals for the next three months.
- Create content ideas that support each goal.
- Track how many bookings or sales come from those posts.
When your social media aligns with your business, it becomes a real driver of success.
