5 benefits of client loyalty reward schemes

• Written by Colin Shove

5 benefits of client loyalty reward schemes

Professional salons are constantly seeking innovative strategies to not only attract new clients but also retain existing ones.

For salon owners, who manage an independent salon with a team, leveraging such a scheme can significantly accelerate business growth.

Let's explore five key benefits of implementing a well-curated client loyalty reward scheme in your salon.

1. Increased client frequency

A loyalty reward scheme encourages clients to visit more often. By rewarding clients each time they visit, you create a compelling reason for them to choose your salon over competitors. Regular clients are the backbone of any salon's revenue, and increasing frequency can lead to substantial growth in turnover.

2. Higher average spend

Reward schemes are not just about bringing clients back; they're also about encouraging them to spend more during each visit. By offering points or rewards that clients can redeem for premium services or products, you motivate them to upgrade their choices. This subtle nudge increases the average spend per visit, enhancing your salon's profitability.

3. Increased lifetime visits

Loyalty programs are a powerful tool for establishing long-term relationships with your clients. By rewarding continued custom, you're not just increasing the number of visits in the short term; you're also extending the lifetime duration of your relationship with each client. This increased loyalty translates into a steady and reliable income stream over the years.

4. Increased average service per booking

When clients are aware that they can earn rewards for every pound they spend, they're more inclined to book additional services during their visits. This could mean adding a hair treatment to a regular haircut appointment or opting for a manicure along with a pedicure. A good reward scheme makes it easy to cross-sell and upsell services by highlighting relevant rewards and incentives during the booking process, thus increasing the average service per booking.

5. Increased retail sales

A well-implemented loyalty reward scheme can also boost your retail sales. Clients who are earning points might be more inclined to purchase products to earn additional rewards. This not only increases your immediate retail sales but also enhances client satisfaction by allowing them to take a piece of their salon experience home.

Embracing the future with the Salon App

Implementing a client loyalty reward scheme with the Salon App is a straightforward yet powerful way to improve your salon's business. It not only grows stronger client relationships but also significantly boosts your salon's performance across various metrics, from client frequency to retail sales. For salon owners, who aspire to propel their business to new heights, the Salon App is not just a tool but a strategic partner in achieving unparalleled success.

To find out more book a demo.

Written by Colin Shove

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