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Online Bookings.

How to make them work.

By Colin Shove

The benefits to online booking

Tell us whether this rings true? The big problem with online booking? Your team is afraid clients will make an appointment and not turn up. Or book the incorrect service and send your day spiralling into mayhem!


So why is this preventable? 


In this article, we’re going to persuade you that taking bookings online is definitely the right way to go. From giving owners more clarity over their cash flow, to improving booking rates  for individual team members, there are a lot of benefits to enabling your clients to book appointments online. The Salon App even has a solution to the problem of booking cancellations, too.

…clients that pay an online booking deposit are 15 times less likely to cancel or no show for their appointment.

How to make online bookings work

Before we go into the benefits of online bookings more generally, we should probably address the elephant in the room: No-shows.. 


We all know that booking no-shows are the scourge of the Earth, causing salon owners to lose sleep, and perhaps more importantly, revenue. One way to incentivise clients to turn up to their bookings is by implementing online booking deposits, and thankfully, The Salon App has this feature built-in. 


According to data from Salon App…


…salons that choose to introduce a compulsory deposit payment on bookings are 15 times less likely to cancel their appointment.


This makes sense, right? 


Just think about another industry plagued by cancellations – hospitality. Asking restaurant customers to pay a deposit when they book their table is becoming more and more normalised, and it makes logical sense, too. If your business is constrained by limited resources such as space and time, each and every no-show is a space you can’t fill, and time your team can’t win back. So eliminating it should be top priority. 

If you’d like to learn how to set up deposit payments on bookings, just get in touch and we’ll walk you through it.

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The main benefits of taking online bookings

Now we’ve explained how it works and how to make no-shows a thing of the past, here are some of the main benefits to booking online. 


  1. Optimised start times: Only show clients the list of available, best appointment times for your team using Salon App’s powerful AI.
  2. Automated follow-ups: Build follow-ups into the booking process that can even include additional service recommendations.
  3. Anywhere, anytime: Salon App is online, so clients can book from any connected device, 24/7.
  4. Monetise your website: Is your website not making you any money? Integrate Salon App and start generating revenue through your site.
  5. Monetise your Google profile: Acknowledge that you can take bookings online right from your Google profile.
  6. Monetise your social media: Include links from your social media to Salon App’s booking feature and start making money from your social media.
  7. End voicemails: You no longer have to respond to endless voicemails. 
  8. Out of hours appointments: Only allow clients to book appointments when you want them to.
  9. Track everything: Keep all your appointments in one place.

If you’d like to get in touch with us and arrange a demo of how Salon App can help your salon, get in touch below.

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Tel: 01273 074611